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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of financial services marketing : JFSM"
~subject:"Brand image"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"customer relationship management"
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Brand image
Beziehungsmarketing
748
Relationship marketing
748
Consumer behaviour
242
Konsumentenverhalten
242
Lieferantenmanagement
218
Supplier relationship management
218
Customer satisfaction
189
Kundenzufriedenheit
189
Dienstleistungsqualität
153
Service quality
153
B-to-B-Marketing
152
Business-to-business marketing
152
Hotel industry
87
Hotellerie
87
Brand management
72
Customer value
72
Kundenwert
72
Markenführung
72
Gastronomie
65
Restaurant industry
65
Confidence
60
Markenimage
60
Vertrauen
60
Salespeople
58
Verkaufspersonal
58
Customer integration
56
Kundenintegration
56
Marketing management
56
Marketingmanagement
56
Betriebliche Wertschöpfung
49
Value creation
49
Social Web
46
Social web
46
Emotion
43
Selling
42
Verkauf
42
Firm performance
40
USA
40
United States
40
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43
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60
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Aufsatz in Zeitschrift
Article in journal
60
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English
60
Author
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Han, Heesup
3
Hyun, Sunghyup Sean
3
Song, Hak-jun
3
Ewing, Michael
2
Hwang, Jinsoo
2
Jang, Soocheong
2
Kim, Jinkyung Jenny
2
Nyadzayo, Munyaradzi W.
2
Rather, Raouf Ahmad
2
Sreejesh, S.
2
Wong, IpKin Anthony
2
Ahn, Jiseon
1
Andreini, Daniela
1
Baek, Ingee
1
Bai, Billy
1
Baloglu, Seyhmus
1
Bengtsson, Maria
1
Bergamschi, Mara
1
Bianchi, Constanza
1
Biedenbach, Galina
1
Brodie, Roderick J.
1
Bruhn, Manfred
1
Busser, James A.
1
Cacho-Elizondo, Silvia
1
Capon, Noel
1
Casidy, Riza
1
Choe, Ja Young
1
Choe, Yunseon
1
Chua, Bee-Lia
1
Cretu, Anca E.
1
Davari, Arezoo
1
Day, Jonathon
1
Deng, Qi
1
Devlin, James
1
Drennan, Judy
1
Du, Mingfei
1
Enke, Margit
1
Fang, Dalu
1
Fearne, Andrew P.
1
Fiore, Ann Marie
1
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
International journal of hospitality management
Journal of financial services marketing : JFSM
Journal of business research : JBR
100
The journal of product & brand management
78
Journal of retailing and consumer services
68
The journal of brand management : an international journal
65
Asia Pacific journal of marketing and logistics
29
Cogent business & management
26
Journal of travel and tourism marketing
25
Psychology & marketing
23
European journal of marketing : EJM
18
International journal of internet marketing and advertising : IJIMA
18
Journal of hospitality marketing & management
17
Marketing intelligence & planning
17
Journal of strategic marketing
16
International journal of contemporary hospitality management
15
Tourism management : research, policies, practice
15
Journal of marketing management : MM
14
Journal of promotion management : innovations in planning and applied research
14
Journal of marketing communications
12
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
11
European journal of marketing
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Journal of the Academy of Marketing Science
10
Global business review
9
Journal of business ethics : JOBE
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
International review on public and non-profit marketing
8
Journal of internet commerce
8
Journal of service management
8
Pakistan journal of commerce and social sciences
8
The journal of business & industrial marketing
8
The journal of consumer marketing
8
The journal of services marketing
8
European research studies
7
International journal of electronic marketing and retailing : IJEMR
7
International journal of market research
7
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ECONIS (ZBW)
60
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60
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1
How does ritualistic service increase brand evangelism through E2C interaction quality and memory? : the moderating role of social phobia
Shang, Yuanyuan
;
Li, Fangxuan
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457798
Saved in:
2
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
3
Brand personality of global chain hotels, self-congruity, and self-discrepancy on customer responses
Kim, Jinkyung Jenny
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014439970
Saved in:
4
The effect of COVID-19 on hotel booking intentions: Investigating the roles of message appeal type and brand loyalty
Ju, Yongwook
;
Jang, Soocheong
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013482202
Saved in:
5
Antecedents and consequences of brand equity : evidence from Starbucks coffee brand
Ren, YuXuan
;
Choe, Yunseon
;
Song, Hak-jun
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482336
Saved in:
6
Customer brand co-creation behavior and brand sincerity through CSR interactivity : the role of psychological implications in service-dominant logic
Sung, Kyongsik
;
Lee, Seoki
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482908
Saved in:
7
The effects of B2B sustainable brand positioning on relationship outcomes
Casidy, Riza
;
Lie, David Sugianto
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 245-256
Persistent link: https://www.econbiz.de/10014282237
Saved in:
8
Customer engagement and hotel booking intention : the mediating and moderating roles of customer-perceived value and brand reputation
Touni, Reham
;
Kim, Woo Gon
;
Kavitha Haldorai
;
Rady, Ahmed
- In:
International journal of hospitality management
104
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013255940
Saved in:
9
The effects of consumer brand authenticity, brand image, and age on brand loyalty in time-honored restaurants : findings from SEM and fsQCA
Xu, Jing
;
Prayag, Girish
;
Song, Hanqun
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014227671
Saved in:
10
Social servicescape's impact on customer perceptions of the hospitality brand : the role of branded social cues
Garmaroudi, Saeed Andaji
;
King, Ceridwyn
;
Lu, Lu
- In:
International journal of hospitality management
93
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012435849
Saved in:
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