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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Markenimage"
~subject:"Relationship marketing"
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Markenimage
Relationship marketing
Internet marketing
267
Online-Marketing
267
Social Web
164
Social web
164
Consumer behaviour
124
Konsumentenverhalten
124
Beziehungsmarketing
61
Brand management
58
Markenführung
58
Advertising effects
53
Werbewirkung
53
B-to-B-Marketing
48
Business-to-business marketing
48
Advertising
46
Werbung
46
social media
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Viral marketing
44
Virales Marketing
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Electronic Commerce
43
Marketing management
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Online retailing
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Online-Handel
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social media marketing
13
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advertising
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Agnihotri, Raj
2
Assimakopoulos, Costas
2
Kwon, Eun Sook
2
Mero, Joel
2
Terho, Harri
2
Abu ElSamen, Amjad A.
1
Abuljadail, Mohammad
1
Agrebi, Meriem
1
Aguado, Juan Miguel
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Ancillai, Chiara
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Babakus, Emin
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Balaji, M. S.
1
Bang, Nguyen
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Bao, Tong
1
Barrichello, Alcides
1
Behl, Abhishek
1
Bhat, Savita
1
Bin Ismail, Hishamuddin
1
Binns, Reuben
1
Bolat, Elvira
1
Botha, Elsamari
1
Brown, Brian P.
1
Brünink, Leonine A.
1
Caigny, Arno de
1
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Carneiro-da-Cunha, Julio Araujo
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Chaker, Nawar N.
1
Chakraborty, Uttam
1
Chan, Terri H.
1
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Chay Yau Choon
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Industrial marketing management : the international journal for industrial and high-tech firms
International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
95
Journal of retailing and consumer services
68
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
45
The journal of product & brand management
40
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
International journal of electronic marketing and retailing : IJEMR
27
The journal of brand management : an international journal
26
Journal of promotion management : innovations in planning and applied research
25
Marketing intelligence & planning
25
Journal of marketing communications
24
Cogent business & management
19
Journal of internet commerce
19
Tourism management : research, policies, practice
18
Business horizons
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
International journal of technology marketing : IJTMkt
15
Journal of strategic marketing
15
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
14
International journal of e-business research : an official publication of the Information Resources Management Association
14
International journal of hospitality management
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Asia Pacific journal of marketing and logistics
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
13
Journal of the Academy of Marketing Science
13
International journal of advertising : the review of marketing communications
12
International journal of business information systems : IJBIS
12
Journal of marketing management : MM
12
Journal of marketing
11
Journal of promotion management : JPM
11
SpringerLink / Bücher
11
Technological forecasting & social change : an international journal
11
The service industries journal
11
Journal of fashion marketing and management
10
Journal of global marketing
10
Tourism management perspectives : TMP
10
Customer engagement : contemporary issues and challenges
9
Electronic commerce research
9
International journal of consumer studies
9
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ECONIS (ZBW)
84
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1
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
2
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
3
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
4
Effectiveness of B2B social media marketing : the effect of message source and message content on social media engagement
Balaji, M. S.
;
Behl, Abhishek
;
Jain, Kokil
;
Baabdullah, …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 243-257
Persistent link: https://www.econbiz.de/10014433601
Saved in:
5
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
6
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
7
Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
Saved in:
8
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
9
Customer engagement : a systematic review and future research agenda
Kaur, Gurveen
;
Deshwal, Pankaj
;
Dangi, Hamendra Kumar
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 148-180
Persistent link: https://www.econbiz.de/10014318250
Saved in:
10
Modelling the impact of social media marketing for apparel brands : evidence from India
Gupta, Amit
;
Srivastava, Vibhava
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 242-262
Persistent link: https://www.econbiz.de/10014318339
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