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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~type_genre:"Aufsatz in Zeitschrift"
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Internet marketing
266
Online-Marketing
266
Social Web
164
Social web
164
Consumer behaviour
124
Konsumentenverhalten
124
Beziehungsmarketing
61
Relationship marketing
61
Brand management
58
Markenführung
58
Advertising effects
53
Werbewirkung
53
B-to-B-Marketing
48
Business-to-business marketing
48
Advertising
45
Werbung
45
social media
45
Viral marketing
44
Virales Marketing
44
E-commerce
43
Electronic Commerce
43
Marketing management
38
Marketingmanagement
38
Brand image
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Markenimage
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Online retailing
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Online-Handel
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Lieferantenmanagement
29
Supplier relationship management
29
Social media
25
Facebook
17
Internet
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Website
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KMU
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social media marketing
13
Digital marketing
12
advertising
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Aufsatz in Zeitschrift
Article in journal
266
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9
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9
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3
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English
266
Author
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Assimakopoulos, Costas
4
Agnihotri, Raj
3
Karjaluoto, Heikki
3
Mero, Joel
3
Pentina, Iryna
3
Rita, Paulo
3
Terho, Harri
3
Vrontis, Demetris
3
Acikgoz, Fulya
2
Ancillai, Chiara
2
Antoniadis, Ioannis
2
Bang, Nguyen
2
Boutsouki, Christina
2
Brown, Brian P.
2
Cardinali, Silvio
2
Cartwright, Severina
2
Christodoulides, George
2
Duh, Helen Inseng
2
Erkan, Ismail
2
Fortin, David R.
2
Greve, Goetz
2
Ha, Louisa
2
Hair, Neil Frederick
2
Hsiao, Shih-Hui
2
Inversini, Alessandro
2
Itani, Omar S.
2
Jiang, Pingjun
2
Koh, Anthony C.
2
Kumar, Bipul
2
Kwon, Eun Sook
2
Liu, Hongfei
2
Liu, Martin J.
2
Logan, Kelty
2
Lorenzo-Romero, Carlota
2
Loureiro, Sandra Maria Correia
2
Luo, Jun
2
Melewar, T. C.
2
Michaelidou, Nina
2
Milne, George R.
2
Moro, Sérgio
2
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Industrial marketing management : the international journal for industrial and high-tech firms
International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
312
Journal of retailing and consumer services
183
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
Journal of marketing communications
112
Journal of advertising research
111
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
107
International journal of advertising : the review of marketing communications
104
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
86
Information systems research : ISR
85
International journal of electronic marketing and retailing : IJEMR
85
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Tourism management : research, policies, practice
77
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
76
Technological forecasting & social change : an international journal
73
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
Cogent business & management
60
International journal of technology marketing : IJTMkt
59
Business horizons
57
Journal of management information systems : JMIS
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Psychology & marketing
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
52
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
Journal of marketing management : MM
47
International journal of contemporary hospitality management
46
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing
46
Marketing intelligence & planning
46
International journal of business information systems : IJBIS
44
Journal of hospitality marketing & management
44
Journal of marketing research : JMR
44
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ECONIS (ZBW)
266
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1
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
2
Exploring how to develop data-driven innovation capability of marketing within B2B firms : toward a capability model and process-oriented approach
Ravat, Ludivine
;
Hemonnet-Goujot, Aurélie
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 110-125
Persistent link: https://www.econbiz.de/10014531705
Saved in:
3
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
4
Informational vs. emotional B2B firm-generated-content on social media engagement : computerized visual and textual content analysis
Gu, William
;
Chan, Ka Wing
;
Know, Junburn
;
Dhaoui, Chedia
; …
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. 98-112
Persistent link: https://www.econbiz.de/10014334351
Saved in:
5
The role of audiences' benign envy in influencer marketing
Yue, Xiaofan
;
Nawal Hanim Abdullah
;
Mass Hareeza Ali
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 215-230
Persistent link: https://www.econbiz.de/10014442588
Saved in:
6
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
7
Social media marketing and consumer behaviour in the new normal : the relationship between content and interaction
Çil, Ebru
;
Erkan, İsmail
;
Mogaji, Emmanuel
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 328-349
Persistent link: https://www.econbiz.de/10014442625
Saved in:
8
Social media analytics for business-to-business marketing
Agnihotri, Raj
;
Bakeshloo, Khashayar Afshar
;
Mani, Sudha
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 110-126
Persistent link: https://www.econbiz.de/10014454859
Saved in:
9
Effectiveness of B2B social media marketing : the effect of message source and message content on social media engagement
Balaji, M. S.
;
Behl, Abhishek
;
Jain, Kokil
;
Baabdullah, …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 243-257
Persistent link: https://www.econbiz.de/10014433601
Saved in:
10
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
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