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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of services and operations management"
~language:"eng"
~subject:"Business-to-business marketing"
~type_genre:"Article in journal"
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Business-to-business marketing
Lieferantenmanagement
851
Supplier relationship management
851
B-to-B-Marketing
605
Beziehungsmarketing
438
Relationship marketing
438
Business network
413
Unternehmensnetzwerk
412
Lieferkette
383
Supply chain
383
Innovation
377
Innovation management
284
Innovationsmanagement
284
Marketing management
246
Marketingmanagement
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Firm performance
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Unternehmenserfolg
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Consumer behaviour
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Industrie
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New product development
149
Produktentwicklung
149
Strategic management
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Strategisches Management
149
Customer satisfaction
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Lindgreen, Adam
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Sharma, Arun
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Christodoulides, George
8
Cova, Bernard
8
Keränen, Joona
8
Terho, Harri
8
Ulaga, Wolfgang
8
Agnihotri, Raj
7
Casidy, Riza
7
Kleinaltenkamp, Michael
6
Möller, K. E. Kristian
6
Ritter, Thomas
6
Beverland, Michael B.
5
Eggert, Andreas
5
Johnston, Wesley J.
5
La Rocca, Antonella
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Mohan, Mayoor
5
Mouzas, Stefanos
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Rangarajan, Deva
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Yan, Ruiliang
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Aarikka-Stenroos, Leena
4
Andersen, Poul Houman
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Brown, Brian P.
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Iyer, Gopalkrishnan R.
4
Jacob, Frank
4
Jalkala, Anne
4
Kowalkowski, Christian
4
LaPlaca, Peter J.
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Markovic, Stefan
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Matthyssens, Paul
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Mora Cortez, Roberto
4
Nyadzayo, Munyaradzi W.
4
O'Cass, Aron
4
Ruyter, Ko de
4
Salonen, Anna
4
Swani, Kunal
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Industrial marketing management : the international journal for industrial and high-tech firms
International journal of services and operations management
The journal of business & industrial marketing
237
Journal of business-to-business marketing
128
Journal of business research : JBR
96
Journal of marketing
32
Journal of the Academy of Marketing Science
19
The journal of personal selling & sales management : JPSSM
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Marketing intelligence & planning
16
Harvard business review : HBR
15
European journal of marketing : EJM
14
Journal of customer behaviour
13
Journal of business market management : JBM
12
Journal of strategic marketing
12
Journal of marketing management : MM
11
Journal of marketing theory and practice
11
Journal of personal selling & sales management
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
Psychology & marketing
10
The service industries journal
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
The journal of services marketing
9
Business horizons
8
Management decision : MD
8
International journal of procurement management
7
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Marketing theory
7
The journal of product innovation management : an international publication of the Product Development & Management Association
7
Asia Pacific journal of marketing and logistics
6
Electronic markets : the international journal on networked business
6
European journal of marketing
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
Journal of marketing research
6
Journal of service research
6
International journal of e-business research : an official publication of the Information Resources Management Association
5
International journal of technology marketing : IJTMkt
5
Journal of marketing research : JMR
5
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ECONIS (ZBW)
607
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1
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607
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1
B2B green marketing strategies for European firms : implications for people, planet and profit
Tzanidis, Theofilos
;
Magni, Domitilla
;
Scuotto, Veronika
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 481-492
Persistent link: https://www.econbiz.de/10014531637
Saved in:
2
B2B marketing for industrial value addition : How do geopolitical tension and economic policy uncertainty affect sustainable development?
Shams, S. M. Riad
;
Kazi Sohag
;
Islam, Monirul
;
Vrontis, …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 253-274
Persistent link: https://www.econbiz.de/10014531532
Saved in:
3
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
4
Branding and positioning strategies in industrial and B2B markets in the Middle East or Africa (MEA) : editorial
Blankson, Charles
;
Enyinda, Chris I.
;
Fadahunsi, Akinola
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. A4-A7
Persistent link: https://www.econbiz.de/10014456193
Saved in:
5
Challenges in sustainability transitions in B2B firms and the role of corporate entrepreneurship in responding to crises created by the pandemic
Tandon, Anushree
;
Chaudhary, Sanjay
;
Nijjer, Shivinder
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 93-109
Persistent link: https://www.econbiz.de/10014531709
Saved in:
6
A configurational approach to understanding relationship characteristics in differing levels of servitization
Kramer, Victoria
;
Krafft, Manfred
;
Storbacka, Kaj
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 42-65
Persistent link: https://www.econbiz.de/10014531452
Saved in:
7
Culturally diverse teams and inter-organizational knowledge sharing behavior : the role of perceived morality and relationship orientation
Nguyen Tuyet-Mai
;
Sharma, Piyush
;
Kingshott, Russel
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 120-129
Persistent link: https://www.econbiz.de/10014456186
Saved in:
8
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
9
Exploring how to develop data-driven innovation capability of marketing within B2B firms : toward a capability model and process-oriented approach
Ravat, Ludivine
;
Hemonnet-Goujot, Aurélie
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 110-125
Persistent link: https://www.econbiz.de/10014531705
Saved in:
10
Founder's birth order and triple bottom line in B2B SMEs
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Gorton, Matthew
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014531402
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