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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of sport management and marketing : IJSMM"
~isPartOf:"Journal of historical research in marketing"
~subject:"USA"
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USA
Lieferantenmanagement
820
Supplier relationship management
820
Business-to-business marketing
602
B-to-B-Marketing
600
Beziehungsmarketing
424
Relationship marketing
424
Marketing management
270
Marketingmanagement
270
Consumer behaviour
201
Konsumentenverhalten
201
Business network
189
Unternehmensnetzwerk
189
Brand management
174
Markenführung
174
Sportmarketing
163
Sports marketing
163
Marketing
162
United States
162
Marketing theory
148
Marketingtheorie
148
Innovation
142
Lieferkette
136
Supply chain
136
Firm performance
109
Unternehmenserfolg
107
Social Web
106
Social web
106
Bundling strategy
102
Leistungsbündel
102
Innovation management
99
Innovationsmanagement
99
Professional sports
98
Profisport
98
Salespeople
98
Verkaufspersonal
98
Selling
94
Verkauf
94
Internet marketing
92
Online-Marketing
92
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162
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14
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14
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English
162
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Ivens, Björn Sven
4
Henneberg, Stephan
3
Naudé, Peter
3
Ruyter, Ko de
3
Sharma, Arun
3
Beard, Fred
2
Biemans, Wim G.
2
Brenčič, Maja Makovec
2
Calantone, Roger J.
2
Cova, Bernard
2
DeGaris, Larry
2
Di Benedetto, C. Anthony
2
Havard, Cody T.
2
Hingley, Martin
2
Hinterhuber, Andreas
2
Johnston, Wesley J.
2
Kabadayi, Sertan
2
Kalafatis, Stavros P.
2
Kamp, Bart
2
Khan, M. Sajid
2
Kumar, Prashant
2
Malshe, Avinash
2
Naumann, Earl
2
Pardo, Catherine
2
Parry, Glenn
2
Ross, Stephen D.
2
Roy, Donald P.
2
Shaw, Eric H.
2
Song, Michael
2
Spencer, Robert
2
Storey, Chris
2
Tadajewski, Mark
2
Tunisini, Annalisa
2
Wetzels, Martin
2
Williams, Paul
2
Wilson, Kevin
2
Woisetschläger, David
2
Won, Doyeon
2
Zaefarian, Ghasem
2
Aitken, Robert
1
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Industrial marketing management : the international journal for industrial and high-tech firms
International journal of sport management and marketing : IJSMM
Journal of historical research in marketing
Journal of business research : JBR
97
Working paper / National Bureau of Economic Research, Inc.
96
Journal of advertising research
72
Journal of marketing
55
International journal of hospitality management
53
American journal of agricultural economics
51
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
50
Journal of the Academy of Marketing Science
45
Sport marketing quarterly : preferred journal of the Sport Marketing Association
45
Harvard business review : HBR
42
Journal of macromarketing : examining the interactions among markets, marketing, and society
40
Journal of marketing management : MM
40
Psychology & marketing
39
Journal of retailing and consumer services
38
Journal of advertising : official publication of the American Academy of Advertising
36
Journal of marketing theory and practice
36
European journal of operational research : EJOR
35
Health marketing quarterly
34
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
34
Journal of travel and tourism marketing
34
European journal of marketing : EJM
33
The journal of brand management : an international journal
33
Journal of global marketing
32
Services marketing quarterly
32
Journal of business ethics : JOBE
31
The journal of business & industrial marketing
31
The journal of services marketing
31
SpringerLink / Bücher
30
Journal of consumer research : JCR ; an interdisciplinary bimonthly
29
Management science : journal of the Institute for Operations Research and the Management Sciences
28
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
Journal of marketing research : JMR
27
Business horizons
26
International journal of production economics
26
International journal of production research
26
Journal of service research : JSR
26
Journal of sport management : the official journal of the North American Society of Sport Management
26
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ECONIS (ZBW)
162
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1
Digital mediation in business-to-business
marketing
: a bibliometric analysis
Kumar, Bipul
;
Sharma, Arun
;
Vatavwala, Sanket
;
Kumar, …
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 126-140
Persistent link: https://www.econbiz.de/10012212128
Saved in:
2
Editorial: positioning strategies in industrial and B2B markets
Blankson, Charles
;
Kalafatis, Stavros P.
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 14-15
Persistent link: https://www.econbiz.de/10012107664
Saved in:
3
Special issue on critical issues in industrial and business-to-business services
O'Cass, Aron
;
Wetzels, Martin
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 1-5
Persistent link: https://www.econbiz.de/10012026074
Saved in:
4
Operationalizing thought leadership for online B2B
marketing
Barry, James M.
;
Gironda, John T.
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 138-159
Persistent link: https://www.econbiz.de/10012107702
Saved in:
5
Innovation practices of B2B manufacturers and service providers : are they really different?
Biemans, Wim G.
;
Griffin, Abbie
- In:
Industrial marketing management : the international …
75
(
2018
),
pp. 112-124
Persistent link: https://www.econbiz.de/10011963472
Saved in:
6
The future of B2B
marketing
theory : a historical and prospective analysis
Mora Cortez, Roberto
;
Johnston, Wesley J.
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 90-102
Persistent link: https://www.econbiz.de/10011775989
Saved in:
7
Unraveling firm-level activities for shaping markets
Kindström, Daniel
;
Ottosson, Mikael
;
Carlborg, Per
- In:
Industrial marketing management : the international …
68
(
2018
),
pp. 36-45
Persistent link: https://www.econbiz.de/10011822100
Saved in:
8
Unfolding the impacts of transaction-specific investments : moderation by out-of-the-channel-loop perceptions and achievement orientations
Mo, Ce
;
Yu, Ting
;
Ruyter, Ko de
;
Chen, Ching-fu
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 17-26
Persistent link: https://www.econbiz.de/10012026087
Saved in:
9
Online group buying : some insights from the business-to-business perspective
Lim, Weng Marc
- In:
Industrial marketing management : the international …
65
(
2017
),
pp. 182-193
Persistent link: https://www.econbiz.de/10011775022
Saved in:
10
Embracing uncertainty in value-based selling by means of design thinking
Luotola, Hanna
;
Hellström, Magnus
;
Gustafsson, Magnus
; …
- In:
Industrial marketing management : the international …
65
(
2017
),
pp. 59-75
Persistent link: https://www.econbiz.de/10011774967
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