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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of technology management : IJTM"
~person:"Gupta, Suraksha"
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Brand management
4
Lieferantenmanagement
4
Markenführung
4
Supplier relationship management
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Brand
3
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3
Markenimage
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Betriebliche Wertschöpfung
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Branding 4.0
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Gupta, Suraksha
Naudé, Peter
33
Henneberg, Stephan
28
Ivens, Björn Sven
21
Sharma, Arun
20
Lindgreen, Adam
19
Di Benedetto, C. Anthony
18
Pardo, Catherine
17
Möller, K. E. Kristian
15
Aarikka-Stenroos, Leena
14
O'Cass, Aron
13
Snehota, Ivan
13
Agnihotri, Raj
12
Eggert, Andreas
12
Martini, Antonella
12
Bessant, John R.
11
Johnston, Wesley J.
11
Keränen, Joona
11
La Rocca, Antonella
11
Storbacka, Kaj
11
Terho, Harri
11
Christodoulides, George
10
Ritter, Thomas
10
Ulaga, Wolfgang
10
Andersen, Poul Houman
9
Casidy, Riza
9
Corsaro, Daniela
9
Corso, Mariano
9
Kleinaltenkamp, Michael
9
Kohtamäki, Marko
9
Kowalkowski, Christian
9
Matthyssens, Paul
9
Morgan, Robert
9
Mouzas, Stefanos
9
Ritala, Paavo
9
Gabrielsson, Mika
8
Gassmann, Oliver
8
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8
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Industrial marketing management : the international journal for industrial and high-tech firms
International journal of technology management : IJTM
Journal of business research : JBR
14
Technological forecasting & social change : an international journal
4
Journal of world business : JWB
3
Qualitative market research : an international journal
3
Thunderbird international business review
2
Building corporate identity, image and reputation in the digital era
1
Corporate reputation review : an international journal
1
EuroMed journal of business
1
European journal of marketing : EJM
1
International business review : the official journal of the European International Business Academy
1
International studies of management and organization
1
Marketing intelligence & planning
1
Routledge studies in marketing
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The Routledge companion to contemporary brand management
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The journal of business & industrial marketing
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Working paper / Indian Institute of Management, Ahmedabad
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ECONIS (ZBW)
8
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1
Integrating machine learning, modularity and supply chain integration for Branding 4.0
Yan, Ye
;
Gupta, Suraksha
;
Licsandru, Tana Cristina
; …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 136-149
Persistent link: https://www.econbiz.de/10013326934
Saved in:
2
Inter-organizational collaborations for social innovation and social value creation : towards the development of new research agenda and theoretical perspectives
Ozdemir, Sena
;
Gupta, Suraksha
- In:
Industrial marketing management : the international …
97
(
2021
),
pp. 134-144
Persistent link: https://www.econbiz.de/10013206325
Saved in:
3
Managing brand preferences of resellers
Gupta, Suraksha
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 130-145
Persistent link: https://www.econbiz.de/10013255681
Saved in:
4
Investigating relationship types for creating brand value for resellers
Gupta, Suraksha
;
Foroudi, Pantea
;
Yen, Dorothy
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 37-47
Persistent link: https://www.econbiz.de/10011887282
Saved in:
5
Role of big data and social media analytics for business to business sustainability : a participatory web context
Sivarajah, Uthayasankar
;
Irani, Zahir
;
Gupta, Suraksha
; …
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 163-179
Persistent link: https://www.econbiz.de/10012212455
Saved in:
6
Investigating the implications of business and culture on the behaviour of customers of international firms
Gupta, Suraksha
;
Navare, Jyoti
;
Melewar, T. C.
- In:
Industrial marketing management : the international …
40
(
2011
)
1
,
pp. 65-77
Persistent link: https://www.econbiz.de/10008907888
Saved in:
7
Value added reseller or value at risk : the dark side of relationships with VARs
Gupta, Suraksha
;
Väätänen, Juha
;
Khaneja, Suyash
- In:
Industrial marketing management : the international …
55
(
2016
),
pp. 110-118
Persistent link: https://www.econbiz.de/10011503624
Saved in:
8
Brands in, from and to emerging markets : the role of industrial relationships
Gupta, Suraksha
;
Balmer, John M. T.
;
Low, Brian
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 4-10
Persistent link: https://www.econbiz.de/10011422655
Saved in:
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