Investigating the implications of business and culture on the behaviour of customers of international firms
Year of publication: |
2011
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Authors: | Gupta, Suraksha ; Navare, Jyoti ; Melewar, T. C. |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 40.2011, 1, p. 65-77
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Subject: | Multinationales Unternehmen | Transnational corporation | Lieferantenmanagement | Supplier relationship management | Interkulturelles Management | Cross-cultural management | Nationalkultur | National culture | Indien | India |
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