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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of technology management : IJTM"
~subject:"Betriebliche Wertschöpfung"
~subject:"Business-to-business marketing"
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Search: subject_exact:"Co-creation"
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Betriebliche Wertschöpfung
Business-to-business marketing
Customer integration
95
Kundenintegration
95
Value creation
46
Beziehungsmarketing
41
Relationship marketing
41
Lieferantenmanagement
31
Supplier relationship management
31
Value co-creation
30
Innovation management
25
Innovationsmanagement
25
Innovation
23
B-to-B-Marketing
22
Customer value
20
Kundenwert
20
Business network
14
Unternehmensnetzwerk
14
Co-creation
13
New product development
13
Produktentwicklung
13
Service-Dominant Logic
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Service-dominant logic
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Social Web
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Social web
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Consumer behaviour
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Konsumentenverhalten
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Bundling strategy
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Leistungsbündel
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Customer engagement
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Marketing management
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Marketingmanagement
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Unternehmenskooperation
7
Corporate Social Responsibility
6
Corporate social responsibility
6
Knowledge transfer
6
Resource-based view
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Ressourcenorientierter Ansatz
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Babu, Mujahid Mohiuddin
2
Baumann, Jasmin
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Biggemann, Sergio
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Dey, Bidit Lal
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Frow, Pennie
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Nätti, Satu
2
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Al-Husan, Faten Baddar
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AlHussan, Fawaz Baddar
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Andersen, Troels Behrenthz
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Andersen, Troels Christian
1
Apostolidis, Chrysostomos
1
Averdung, Axel
1
Batt, Peter
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Dibb, Sally
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Du, Mingfei
1
Durugbo, Christopher
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1
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Industrial marketing management : the international journal for industrial and high-tech firms
International journal of technology management : IJTM
Journal of business research : JBR
62
The journal of business & industrial marketing
27
Journal of retailing and consumer services
24
Journal of service management
21
The journal of services marketing
18
Journal of strategic marketing
16
Service business
15
International journal of hospitality management
14
Journal of service theory and practice : JSTP
13
Marketing theory
13
Public management review
12
Technological forecasting & social change : an international journal
12
The service industries journal
12
Tourism management : research, policies, practice
12
International journal of contemporary hospitality management
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Journal of marketing management : MM
9
SpringerLink / Bücher
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
Strategy & leadership : a publication of Strategic Leadership Forum
8
European Sport management quarterly : ESMQ
7
International journal of production economics
7
International journal of services and operations management
7
Journal of business-to-business marketing
7
Journal of service theory and practice
7
The TQM journal : the international review of organizational improvement
7
Administrative Sciences : open access journal
6
Business horizons
6
International journal of project management : the journal of The International Project Management Association
6
Journal of service research : JSR
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
AMS review : official publication of the Academy of Marketing Science
5
European journal of international management : EJIM
5
European journal of marketing
5
European management journal
5
International journal of quality and service sciences
5
International journal of technology marketing : IJTMkt
5
International review on public and non-profit marketing
5
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ECONIS (ZBW)
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From organizational ambidexterity to organizational performance : the mediating role of value co-creation
Sarmento, Maria
;
Simões, Cláudia
;
Lages, Luis Filipe
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 175-188
Persistent link: https://www.econbiz.de/10014531692
Saved in:
2
Sustainability starts from within : a critical analysis of internal marketing in supporting sustainable value co-creation in B2B organisations
Brown, David M.
;
Apostolidis, Chrysostomos
;
Dey, Bidit Lal
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 14-27
Persistent link: https://www.econbiz.de/10014531450
Saved in:
3
How do firms capture value in a full-scene smart service? : effectiveness of value proposition and co-creation capabilities
Zhang, Hong
;
Wang, Weina
;
Gupta, Sumeet
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. 128-144
Persistent link: https://www.econbiz.de/10014334314
Saved in:
4
Investigating manufacturing companies value co-creation approaches during servitisation
Goduscheit, René Chester
;
Andersen, Troels Christian
; …
- In:
International journal of technology management : IJTM
93
(
2023
)
3/4
,
pp. 241-267
Persistent link: https://www.econbiz.de/10014428142
Saved in:
5
How to build a conscientious corporate brand together with business partners : a case study of Unilever
Iglesias, Oriol
;
Mingione, Michela
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014282239
Saved in:
6
Buffering B2B service failure : the role of customer engagement
Sands, Sean
;
Campbell, Colin L.
;
Ferraro, Carla
; …
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 47-60
Persistent link: https://www.econbiz.de/10013255667
Saved in:
7
Customer engagement design in industrial innovation
Hollebeek, Linda D.
;
Keeling, Debbie I.
;
Ruyter, Ko de
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 83-89
Persistent link: https://www.econbiz.de/10014226241
Saved in:
8
AI-activated value co-creation : an exploratory study of conversational agents
Kot, Mateusz
;
Leszczyński, Grzegorz
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. 287-299
Persistent link: https://www.econbiz.de/10014230613
Saved in:
9
An entrepreneurial framework for value co-creation in servitization
Yang, Man
;
Leposky, Tiina
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. 484-497
Persistent link: https://www.econbiz.de/10014230628
Saved in:
10
Rethinking customer engagement design : using customer-mobilized engagement (CME) to grow business networks
Davey, Janet
;
O'Brien, Ingrid M.
;
Ouschan, Robyn
; …
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 453-466
Persistent link: https://www.econbiz.de/10013494030
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