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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~language:"eng"
~person:"Kim, Kyung Hoon"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Mehrbändiges Werk"
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Beziehungsmarketing
9
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9
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8
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8
Customer value
6
Kundenwert
6
Brand management
5
Fashion
5
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Kim, Kyung Hoon
Lindgreen, Adam
82
Di Benedetto, C. Anthony
52
Naudé, Peter
47
Parida, Vinit
46
Henneberg, Stephan
44
Laroche, Michel
44
Huarng, Kun-Huang
39
Ko, Eunju
37
Oghazi, Pejvak
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Woodside, Arch G.
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Johnston, Wesley J.
36
Pereira, Vijay
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Wincent, Joakim
34
Dwivedi, Yogesh Kumar
33
Sharma, Piyush
33
Kohtamäki, Marko
31
Kraus, Sascha
31
Gupta, Suraksha
30
Vrontis, Demetris
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Zhou, Kevin Zheng
28
Ivens, Björn Sven
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Kowalkowski, Christian
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Chebat, Jean-Charles
25
Foroudi, Pantea
25
Mouzas, Stefanos
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Möller, K. E. Kristian
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Pardo, Catherine
24
Paul, Justin
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Zaefarian, Ghasem
24
Gustafsson, Anders
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Bouncken, Ricarda B.
22
Melewar, T. C.
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Sharma, Arun
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Valette-Florence, Pierre
22
Adomako, Samuel
21
Agnihotri, Raj
21
Dhir, Amandeep
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business ethics : JOBE
Journal of business research : JBR
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
International journal of advertising : the review of marketing communications
2
Asia Pacific journal of marketing and logistics
1
Cross-cultural buyer behavior
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of consumer behaviour : an international research review
1
Journal of global fashion marketing : JGfM
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Psychology & marketing
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
21
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1
Digital and social media marketing in global business environment
Kim, Kyung Hoon
- In:
Journal of business research : JBR
131
(
2021
),
pp. 627-629
Persistent link: https://www.econbiz.de/10012545023
Saved in:
2
The influence of parasocial relationship in fashion web on customer equity
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
Saved in:
3
Innovative digital marketing management in B2B markets : editorial
Kim, Kyung Hoon
;
Moon, Hakil
- In:
Industrial marketing management : the international …
95
(
2021
),
pp. 1-4
Persistent link: https://www.econbiz.de/10012588284
Saved in:
4
Servitization experience measurement and the effect of servitization experience on brand resonance and customer retention
Jang, Kyeong Kook
;
Bae, Joonheui
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
130
(
2021
),
pp. 384-397
Persistent link: https://www.econbiz.de/10012544840
Saved in:
5
Study on the influencing of B2B parasocial relationship on repeat purchase intention in the online purchasing environment : an empirical study of B2B e-commerce platform
Yuan, Chunlin
;
Moon, Hakil
;
Wang, Shuman
;
Yu, Xiaolei
; …
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 101-110
Persistent link: https://www.econbiz.de/10012490947
Saved in:
6
The effect of environmental cues on the purchase intention of sustainable products
Lee, Eung Jin
;
Bae, Joonheui
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
120
(
2020
),
pp. 425-433
Persistent link: https://www.econbiz.de/10012417149
Saved in:
7
Fashion marketing trends in social media and sustainability in fashion management
Kim, Kyung Hoon
;
Kim, Eun Young
- In:
Journal of business research : JBR
117
(
2020
),
pp. 508-509
Persistent link: https://www.econbiz.de/10012287953
Saved in:
8
How to "Nudge" your consumers toward sustainable fashion consumption : an fMRI inbvestigation
Lee, Eun-Ju
;
Choi, Hanah
;
Han, Jinghe
;
Kim, Dong-hyun
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 642-651
Persistent link: https://www.econbiz.de/10012288078
Saved in:
9
Sustainable marketing activities of traditional fashion market and brand loyalty
Jung, Jaesuk
;
Kim, Sang Jin
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
120
(
2020
),
pp. 294-301
Persistent link: https://www.econbiz.de/10012417131
Saved in:
10
Third-party organization endorsement impacts on perceived value and B2B customer loyalty
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 221-230
Persistent link: https://www.econbiz.de/10012322045
Saved in:
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