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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~language:"eng"
~person:"Ko, Eunju"
~type_genre:"Article in journal"
~type_genre:"Mehrbändiges Werk"
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Consumer behaviour
22
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22
Luxury goods
15
Luxusgüter
15
Fashion
12
Mode
12
Brand management
11
Markenführung
11
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9
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37
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Ko, Eunju
Lindgreen, Adam
82
Di Benedetto, C. Anthony
52
Naudé, Peter
47
Henneberg, Stephan
44
Parida, Vinit
44
Laroche, Michel
43
Huarng, Kun-Huang
38
Woodside, Arch G.
37
Oghazi, Pejvak
36
Johnston, Wesley J.
35
Pereira, Vijay
34
Wincent, Joakim
34
Sharma, Piyush
33
Dwivedi, Yogesh Kumar
31
Kohtamäki, Marko
31
Kraus, Sascha
30
Gupta, Suraksha
29
Vrontis, Demetris
28
Ivens, Björn Sven
27
Kowalkowski, Christian
26
Zhou, Kevin Zheng
26
Chebat, Jean-Charles
25
Foroudi, Pantea
25
Mouzas, Stefanos
24
Möller, K. E. Kristian
24
Pardo, Catherine
24
Zaefarian, Ghasem
24
Bouncken, Ricarda B.
22
Gustafsson, Anders
22
Melewar, T. C.
22
Paul, Justin
22
Sharma, Arun
22
Agnihotri, Raj
21
Dhir, Amandeep
21
Kim, Kyung Hoon
21
Malik, Ashish
21
Valette-Florence, Pierre
21
Wang, Cheng Lu
21
Babin, Barry J.
20
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business ethics : JOBE
Journal of business research : JBR
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Asia Pacific journal of marketing and logistics
5
International journal of advertising : the review of marketing communications
5
International journal of advertising : the quarterly review of marketing communications
4
Psychology & marketing
4
The journal of product innovation management : an international publication of the Product Development & Management Association
3
International marketing review
2
Journal of global fashion marketing : JGfM
2
Cross-cultural buyer behavior
1
European management journal
1
International journal of consumer studies
1
International marketing : emerging markets
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of macromarketing
1
Management decision : MD
1
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ECONIS (ZBW)
37
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1
Don't touch the merchandise! : factors associated with consumer preference for contact free shopping
Jeong, Dayun
;
Ko, Eunju
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013468635
Saved in:
2
Luxury customization and self-authenticity : implications for consumer wellbeing
Choi, Dayeon
;
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of business research : JBR
141
(
2022
),
pp. 243-252
Persistent link: https://www.econbiz.de/10013168058
Saved in:
3
Bridging Asia and the world : searching for academic excellence and best practice in marketing and management
Ko, Eunju
- In:
Journal of business research : JBR
124
(
2021
),
pp. 813-817
Persistent link: https://www.econbiz.de/10012494024
Saved in:
4
Consumer experiences of virtual reality : insights from VR luxury brand fashion shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
Saved in:
5
How shoppers' configurations of demographics, sustainability assessments, and place-attractiveness assessments impact who shops in culturally traditional mega-markets
Jung, Jaesuk
;
Ko, Eunju
;
Woodside, Arch G.
- In:
Journal of business research : JBR
122
(
2021
),
pp. 640-656
Persistent link: https://www.econbiz.de/10012420455
Saved in:
6
In search of the next nexus : a maturing field for fashion research in the digital age
Voyer, Benjamin G.
;
Ko, Eunju
- In:
Journal of business research : JBR
134
(
2021
),
pp. 375-377
Persistent link: https://www.econbiz.de/10012643803
Saved in:
7
SNS marketing activities as a sustainable competitive advantage and traditional market equity
Wang, Huanzhang
;
Ko, Eunju
;
Woodside, Arch G.
;
Yu, Jihye
- In:
Journal of business research : JBR
130
(
2021
),
pp. 378-383
Persistent link: https://www.econbiz.de/10012544836
Saved in:
8
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
9
Chatbot e-service and customer satisfaction regarding luxury brands
Chung, Minjee
;
Ko, Eunju
;
Joung, Heerim
;
Kim, Sang Jin
- In:
Journal of business research : JBR
117
(
2020
),
pp. 587-595
Persistent link: https://www.econbiz.de/10012287983
Saved in:
10
Fashioning organics : wellbeing, sustainability, and status consumption practices
Fifita, Ilaisaane M. E.
;
Seo, Yuri
;
Ko, Eunju
;
Conroy, …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 664-671
Persistent link: https://www.econbiz.de/10012288080
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