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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Modern materials handling : productivity solutions for manufacturing, warehousing & distribution ; official publication of Materials Handling & Management Society"
~isPartOf:"ULB Institutional Repository"
~subject:"Brand image"
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Brand image
Lieferantenmanagement
1,078
Supplier relationship management
1,078
Innovation
1,029
Relationship marketing
1,024
Beziehungsmarketing
1,022
Consumer behaviour
986
Konsumentenverhalten
986
Innovation management
816
Innovationsmanagement
815
Business-to-business marketing
693
B-to-B-Marketing
691
Brand management
690
Markenführung
689
Firm performance
649
Unternehmenserfolg
647
Marketing management
562
Marketingmanagement
562
Business network
543
Unternehmensnetzwerk
542
Markenimage
450
Strategic management
406
Strategisches Management
406
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391
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387
Knowledge transfer
379
Wissenstransfer
379
Knowledge management
358
Wissensmanagement
358
Lieferkette
340
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340
Social Web
328
Social web
328
New product development
291
Produktentwicklung
291
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290
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288
Resource-based view
281
Ressourcenorientierter Ansatz
279
Customer satisfaction
278
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450
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Diamantopoulos, Adamantios
8
Foroudi, Pantea
8
Christodoulides, George
7
Gupta, Suraksha
7
Melewar, T. C.
6
Merchant, Altaf
5
Nyadzayo, Munyaradzi W.
5
Valette-Florence, Pierre
5
Veloutsou, Cleopatra
5
Wallpach, Sylvia von
5
Davvetas, Vasileios
4
Dennis, Charles
4
Ekinci, Yuksel
4
Ewing, Michael
4
Grohs, Reinhard
4
Guzman, Francisco
4
Japutra, Arnold
4
Ko, Eunju
4
Michel, Géraldine
4
Voyer, Benjamin G.
4
Aiello, Gaetano
3
Andreini, Daniela
3
Arslanagic-Kalajdzic, Maja
3
Augusto, Mário Gomes
3
Bang, Nguyen
3
Bogomolova, Svetlana
3
Brown, Brian P.
3
Donthu, Naveen
3
Dwivedi, Yogesh Kumar
3
Fastoso, Fernando
3
Foroudi, Mohammad Mahdi
3
Halkias, Georgios
3
Hultman, Magnus
3
Kastanakis, Minas
3
Kim, Kyung Hoon
3
Koll, Oliver
3
Matanda, Margaret J.
3
Mohan, Mayoor
3
Molinillo, Sebastian
3
Moon, Hakil
3
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
Modern materials handling : productivity solutions for manufacturing, warehousing & distribution ; official publication of Materials Handling & Management Society
ULB Institutional Repository
The journal of brand management : an international journal
335
The journal of product & brand management
307
Journal of retailing and consumer services
180
Tourism management : research, policies, practice
99
Journal of travel and tourism marketing
87
European journal of marketing : EJM
85
Asia Pacific journal of marketing and logistics
84
Psychology & marketing
80
International journal of hospitality management
79
Journal of marketing communications
70
Marketing intelligence & planning
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
63
Journal of marketing management : MM
62
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
61
Cogent business & management
56
SpringerLink / Bücher
56
Journal of strategic marketing
55
Journal of fashion marketing and management
54
The IUP journal of brand management : IJBRM
53
Journal of international consumer marketing
52
Marketing letters : a journal of research in marketing
52
Journal of promotion management : innovations in planning and applied research
51
Journal of promotion management : JPM
47
International marketing review
46
Journal of global marketing
46
Journal of marketing
45
Tourism management perspectives : TMP
45
Journal of the Academy of Marketing Science
44
The journal of consumer marketing
44
International journal of consumer studies
43
International journal of internet marketing and advertising : IJIMA
43
Journal of hospitality marketing & management
42
Journal of marketing management : JMM ; journal of the Academy of Marketing
41
Journal of Islamic marketing
38
European journal of marketing
37
Marketing : ZFP ; journal of research and management
37
International journal of contemporary hospitality management
35
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
35
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ECONIS (ZBW)
450
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1
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10
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450
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1
Managing brand preferences of resellers
Gupta, Suraksha
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 130-145
Persistent link: https://www.econbiz.de/10013255681
Saved in:
2
Anthropomorphic brand
management
: an integrated review and research agenda
Sharma, Monika
;
Rahman, Zillur
- In:
Journal of business research : JBR
149
(
2022
),
pp. 463-475
Persistent link: https://www.econbiz.de/10013325632
Saved in:
3
Territorial brand
management
: beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
4
Multi-sensory sculpting (MSS) : eliciting embodied brand
knowledge
via multi-sensory metaphors
Wallpach, Sylvia von
;
Kreuzer, Maria
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1325-1331
Persistent link: https://www.econbiz.de/10009756013
Saved in:
5
The influence of a retail store manager in developing frontline employee brand relationship, service performance and customer loyalty
Jung, Jin Ho
;
Yoo, Jay Jaewon
;
Arnold, Todd J.
- In:
Journal of business research : JBR
122
(
2021
),
pp. 362-372
Persistent link: https://www.econbiz.de/10012420421
Saved in:
6
Overcoming the challenge of low familiarity : can a weakly familiar brand signal quality with exceptionally strong warranty?
Dutta, Sujay
;
Banerjee, Somak
;
Johnson, Aaron
;
Biswas, …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 737-754
Persistent link: https://www.econbiz.de/10013168015
Saved in:
7
Antecedents of franchise strategy and performance
Wu, Chih-Wen
- In:
Journal of business research : JBR
68
(
2015
)
7
,
pp. 1581-1588
Persistent link: https://www.econbiz.de/10011298492
Saved in:
8
Brand
management
in higher education : the University Brand Personality Scale
Rauschnabel, Philipp A.
;
Krey, Nina
;
Babin, Barry J.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3077-3086
Persistent link: https://www.econbiz.de/10011507923
Saved in:
9
Sponsorship effects of brand
management
: the role of exposure and activity involvement
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 1018-1025
Persistent link: https://www.econbiz.de/10010364054
Saved in:
10
Analyzing destination branding and image from online sources : a web content mining approach
Költringer, Clemens
;
Dickinger, Astrid
- In:
Journal of business research : JBR
68
(
2015
)
9
,
pp. 1836-1843
Persistent link: https://www.econbiz.de/10011384132
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