//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Psychology & marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenführung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
610
Business-to-business marketing
610
Lieferantenmanagement
348
Supplier relationship management
348
Brand management
283
Markenführung
283
Beziehungsmarketing
197
Relationship marketing
197
Consumer behaviour
193
Konsumentenverhalten
193
Brand image
156
Markenimage
156
Brand
102
Markenartikel
101
Marketing management
92
Marketingmanagement
92
Social Web
79
Social web
79
Business network
71
Unternehmensnetzwerk
71
Internet marketing
69
Online-Marketing
69
E-commerce
60
Electronic Commerce
60
Selling
58
Verkauf
58
B2B
52
Salespeople
51
Verkaufspersonal
51
Fashion
48
Mode
48
Value creation
47
Betriebliche Wertschöpfung
46
Bibliometrics
43
Bibliometrie
43
Luxury goods
41
Luxusgüter
41
Customer value
39
Kundenwert
39
Innovation
35
more ...
less ...
Online availability
All
Undetermined
492
Free
23
Type of publication
All
Article
815
Book / Working Paper
19
Type of publication (narrower categories)
All
Article in journal
834
Aufsatz in Zeitschrift
834
Collection of articles of several authors
24
Sammelwerk
24
Case study
13
Fallstudie
13
Conference paper
8
Konferenzbeitrag
8
Festschrift
3
Aufsatzsammlung
2
Conference proceedings
1
Konferenzschrift
1
more ...
less ...
Language
All
English
834
Author
All
Lindgreen, Adam
18
Naudé, Peter
18
Henneberg, Stephan
16
Christodoulides, George
11
Di Benedetto, C. Anthony
11
Sharma, Arun
11
Cova, Bernard
9
Keränen, Joona
8
Terho, Harri
8
Ulaga, Wolfgang
8
Agnihotri, Raj
7
Casidy, Riza
7
Kleinaltenkamp, Michael
6
Möller, K. E. Kristian
6
Ndubisi, Nelson Oly
6
Ritter, Thomas
6
Yan, Ruiliang
6
Beverland, Michael B.
5
Eggert, Andreas
5
Gupta, Suraksha
5
Johnston, Wesley J.
5
Kumar, V.
5
La Rocca, Antonella
5
LaPlaca, Peter J.
5
Markovic, Stefan
5
Mohan, Mayoor
5
Mora Cortez, Roberto
5
Mouzas, Stefanos
5
Nyadzayo, Munyaradzi W.
5
O'Cass, Aron
5
Phau, Ian
5
Rangarajan, Deva
5
Snehota, Ivan
5
Woodside, Arch G.
5
Aarikka-Stenroos, Leena
4
Andersen, Poul Houman
4
Brown, Brian P.
4
Ehret, Michael
4
Ewing, Michael
4
Ford, David
4
more ...
less ...
Institution
All
IMP Group
1
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of fashion marketing and management
Psychology & marketing
Journal of business research : JBR
670
The journal of brand management : an international journal
556
The journal of product & brand management
386
SpringerLink / Bücher
372
Journal of retailing and consumer services
295
The journal of business & industrial marketing
254
European journal of marketing : EJM
141
Journal of business-to-business marketing
132
Marketing intelligence & planning
118
Springer eBook Collection
116
Journal of marketing management : MM
112
Asia Pacific journal of marketing and logistics
111
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
111
Journal of marketing
109
Journal of marketing communications
109
International journal of hospitality management
103
Journal of strategic marketing
95
Journal of the Academy of Marketing Science
95
The IUP journal of brand management : IJBRM
92
Research
90
Innovatives Markenmanagement
88
Marketing letters : a journal of research in marketing
78
Journal of promotion management : innovations in planning and applied research
72
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
71
Journal of promotion management : JPM
69
International journal of internet marketing and advertising : IJIMA
67
Journal of international consumer marketing
66
Journal of advertising research
64
Springer eBook Collection / Business and Economics
64
International marketing review
62
Tourism management : research, policies, practice
62
International journal of advertising : the review of marketing communications
61
Qualitative market research : an international journal
61
Business horizons
60
Journal of marketing research : JMR
60
Cogent business & management
59
Gabler Edition Wissenschaft
59
more ...
less ...
Source
All
ECONIS (ZBW)
834
Showing
1
-
10
of
834
Sort
Relevance
Date (newest first)
Date (oldest first)
1
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
2
Culturally diverse teams and inter-organizational knowledge sharing behavior : the role of perceived morality and relationship orientation
Nguyen Tuyet-Mai
;
Sharma, Piyush
;
Kingshott, Russel
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 120-129
Persistent link: https://www.econbiz.de/10014456186
Saved in:
3
Is segmentation a theory? : improving the theoretical basis of a foundational concept in business-to-business marketing
Ritter, Thomas
;
Pedersen, Carsten Lund
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 82-92
Persistent link: https://www.econbiz.de/10014456187
Saved in:
4
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
5
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
6
You or an imposter? : how to protect brand identity in a business-to-business context?
Shankar, Amit
;
Kumar, Aman
;
Behl, Abhishek
;
Pereira, Vijay
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 93-105
Persistent link: https://www.econbiz.de/10014456188
Saved in:
7
Branding and positioning strategies in industrial and B2B markets in the Middle East or Africa (MEA) : editorial
Blankson, Charles
;
Enyinda, Chris I.
;
Fadahunsi, Akinola
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. A4-A7
Persistent link: https://www.econbiz.de/10014456193
Saved in:
8
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1850-1862
Persistent link: https://www.econbiz.de/10014338329
Saved in:
9
Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.
;
Akrout, Houcine
;
Mrad, Mona
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
Saved in:
10
When less is more : understanding consumers' responses to minimalist appeals
Chen, Wei-Fen
;
Liu, Jingshi
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2151-2162
Persistent link: https://www.econbiz.de/10014338496
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->