//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenführung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
623
Business-to-business marketing
623
Lieferantenmanagement
349
Supplier relationship management
349
Markenführung
227
Brand management
226
Beziehungsmarketing
175
Relationship marketing
175
Consumer behaviour
113
Konsumentenverhalten
113
Markenimage
106
Brand image
102
Marketingmanagement
92
Marketing management
91
Business network
72
Unternehmensnetzwerk
72
Social Web
71
Social web
71
Online-Marketing
69
Internet marketing
62
E-commerce
61
Electronic Commerce
61
Brand
60
Markenartikel
58
Selling
58
Verkauf
58
Markenpolitik
55
B2B
52
Salespeople
51
Verkaufspersonal
51
Value creation
49
Betriebliche Wertschöpfung
48
Fashion
45
Mode
45
Bibliometrics
39
Bibliometrie
39
Customer value
39
Innovation
39
Kundenwert
39
Deutschland
37
more ...
less ...
Online availability
All
Undetermined
491
Free
4
Type of publication
All
Article
692
Book / Working Paper
106
Type of publication (narrower categories)
All
Article in journal
708
Aufsatz in Zeitschrift
708
Hochschulschrift
76
Thesis
40
Collection of articles of several authors
27
Sammelwerk
27
Case study
17
Fallstudie
17
Conference paper
8
Konferenzbeitrag
8
Konferenzschrift
7
Aufsatzsammlung
3
Conference proceedings
3
Festschrift
3
Lehrbuch
2
Textbook
2
more ...
less ...
Language
All
English
729
German
74
Author
All
Lindgreen, Adam
18
Naudé, Peter
17
Henneberg, Stephan
15
Burmann, Christoph
14
Di Benedetto, C. Anthony
11
Sharma, Arun
11
Christodoulides, George
10
Cova, Bernard
9
Keränen, Joona
8
Terho, Harri
8
Ulaga, Wolfgang
8
Agnihotri, Raj
7
Casidy, Riza
7
Kleinaltenkamp, Michael
6
Möller, K. E. Kristian
6
Ritter, Thomas
6
Yan, Ruiliang
6
Beverland, Michael B.
5
Eggert, Andreas
5
Gupta, Suraksha
5
Johnston, Wesley J.
5
Kumar, V.
5
La Rocca, Antonella
5
Markovic, Stefan
5
Mohan, Mayoor
5
Mora Cortez, Roberto
5
Mouzas, Stefanos
5
Nyadzayo, Munyaradzi W.
5
O'Cass, Aron
5
Phau, Ian
5
Rangarajan, Deva
5
Snehota, Ivan
5
Steiner, Paul
5
Aarikka-Stenroos, Leena
4
Andersen, Poul Houman
4
Baumgarth, Carsten
4
Brown, Brian P.
4
Ewing, Michael
4
Ford, David
4
Gabrielsson, Mika
4
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
61
Technische Universität Braunschweig
3
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Springer Gabler <Firma>
2
Helmut-Schmidt-Universität
1
ICORIA <17., 2018, Valencia>
1
IMP Group
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
Karlsruher Institut für Technologie
1
Leuphana Universität Lüneburg
1
Springer VS
1
Technische Universität Chemnitz
1
Universität Bremen
1
Wissenschaftliche Konferenz Eventforschung <9., 2017, Chemnitz>
1
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of fashion marketing and management
Research
Journal of business research : JBR
670
The journal of brand management : an international journal
556
The journal of product & brand management
386
SpringerLink / Bücher
372
Journal of retailing and consumer services
295
The journal of business & industrial marketing
254
European journal of marketing : EJM
141
Journal of business-to-business marketing
132
Psychology & marketing
126
Marketing intelligence & planning
118
Springer eBook Collection
116
Journal of marketing management : MM
112
Asia Pacific journal of marketing and logistics
111
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
111
Journal of marketing
109
Journal of marketing communications
109
International journal of hospitality management
103
Journal of strategic marketing
95
Journal of the Academy of Marketing Science
95
The IUP journal of brand management : IJBRM
92
Innovatives Markenmanagement
88
Marketing letters : a journal of research in marketing
78
Journal of promotion management : innovations in planning and applied research
72
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
71
Journal of promotion management : JPM
69
International journal of internet marketing and advertising : IJIMA
67
Journal of international consumer marketing
66
Journal of advertising research
64
Springer eBook Collection / Business and Economics
64
International marketing review
62
Tourism management : research, policies, practice
62
International journal of advertising : the review of marketing communications
61
Qualitative market research : an international journal
61
Business horizons
60
Journal of marketing research : JMR
60
Cogent business & management
59
Gabler Edition Wissenschaft
59
more ...
less ...
Source
All
ECONIS (ZBW)
798
Showing
1
-
10
of
798
Sort
Relevance
Date (newest first)
Date (oldest first)
1
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
2
Culturally diverse teams and inter-organizational knowledge sharing behavior : the role of perceived morality and relationship orientation
Nguyen Tuyet-Mai
;
Sharma, Piyush
;
Kingshott, Russel
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 120-129
Persistent link: https://www.econbiz.de/10014456186
Saved in:
3
Is segmentation a theory? : improving the theoretical basis of a foundational concept in business-to-business marketing
Ritter, Thomas
;
Pedersen, Carsten Lund
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 82-92
Persistent link: https://www.econbiz.de/10014456187
Saved in:
4
You or an imposter? : how to protect brand identity in a business-to-business context?
Shankar, Amit
;
Kumar, Aman
;
Behl, Abhishek
;
Pereira, Vijay
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 93-105
Persistent link: https://www.econbiz.de/10014456188
Saved in:
5
Branding and positioning strategies in industrial and B2B markets in the Middle East or Africa (MEA) : editorial
Blankson, Charles
;
Enyinda, Chris I.
;
Fadahunsi, Akinola
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. A4-A7
Persistent link: https://www.econbiz.de/10014456193
Saved in:
6
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
7
Editorial: conscientious business-to-business organizations : status quo and future research agenda
Markovic, Stefan
;
Ind, Nicholas
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. A8-A11
Persistent link: https://www.econbiz.de/10014333946
Saved in:
8
Climate change risks, sustainability and luxury branding : friend or a foe
Mahmoud, Ali B.
;
Kumar, V.
;
Fuxman, Leonora
;
Mohr, Iris
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 57-68
Persistent link: https://www.econbiz.de/10014454777
Saved in:
9
Buyer perceptions of corporate brand extension attractiveness and fit in B2B services
Sarasvuo, Sonja
;
Liljander, Veronica
;
Haahtela, Kari
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 69-85
Persistent link: https://www.econbiz.de/10014454778
Saved in:
10
Corporate sustainable brand identity work and network embeddedness : learnings from Better Place (2007–2013)
Andersen, Poul Houman
;
Åberg, Susanne
;
Bujac, Andreea I.
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 526-538
Persistent link: https://www.econbiz.de/10014455362
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->