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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of fashion marketing and management"
~subject:"Relationship marketing"
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Relationship marketing
B-to-B-Marketing
600
Business-to-business marketing
600
Lieferantenmanagement
347
Supplier relationship management
347
Brand management
171
Markenführung
171
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Naudé, Peter
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Terho, Harri
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Casidy, Riza
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Andersen, Poul Houman
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La Rocca, Antonella
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Nyadzayo, Munyaradzi W.
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Grönroos, Christian
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Gölgeci, Ismail
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Hollebeek, Linda D.
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Jalkala, Anne
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Keränen, Joona
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Snehota, Ivan
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of fashion marketing and management
Journal of business research : JBR
162
Journal of retailing and consumer services
106
The journal of product & brand management
99
The journal of business & industrial marketing
89
The journal of brand management : an international journal
83
International journal of hospitality management
42
Journal of business-to-business marketing
36
SpringerLink / Bücher
34
Asia Pacific journal of marketing and logistics
29
Cogent business & management
29
Marketing intelligence & planning
29
International journal of internet marketing and advertising : IJIMA
28
Psychology & marketing
27
European journal of marketing : EJM
26
Journal of marketing
25
Journal of promotion management : innovations in planning and applied research
25
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
22
Journal of strategic marketing
22
International journal of contemporary hospitality management
21
Journal of the Academy of Marketing Science
21
Journal of hospitality marketing & management
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
17
Journal of travel and tourism marketing
17
The journal of services marketing
17
European journal of marketing
15
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
15
Journal of customer behaviour
14
Journal of marketing communications
14
Business horizons
13
Journal of marketing management : MM
13
Journal of service management
13
The service industries journal
13
Journal of internet commerce
12
Journal of marketing analytics : JMA
12
The journal of consumer marketing
12
Global business review
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ECONIS (ZBW)
170
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1
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
2
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
3
The effects of B2B sustainable brand positioning on relationship outcomes
Casidy, Riza
;
Lie, David Sugianto
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 245-256
Persistent link: https://www.econbiz.de/10014282237
Saved in:
4
Does it pay off to communicate like your online community? : evaluating the effect of content and linguistic style similarity on B2B brand engagement
Meire, Matthijs
;
Coussement, Kristof
;
Caigny, Arno de
; …
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 292-307
Persistent link: https://www.econbiz.de/10014226517
Saved in:
5
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
6
More is better but in what direction? : the effects of relationship marketing investment breadth and depth on customer gratitude
Nelson, Christopher A.
;
Wang, Xinchun
;
Cui, Annie Peng
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 188-201
Persistent link: https://www.econbiz.de/10014531639
Saved in:
7
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
8
A configurational approach to understanding relationship characteristics in differing levels of servitization
Kramer, Victoria
;
Krafft, Manfred
;
Storbacka, Kaj
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 42-65
Persistent link: https://www.econbiz.de/10014531452
Saved in:
9
Strengthening B2B brands by signalling environmental sustainability and managing customer relationships
Vesal, Mahdi
;
Siahtiri, Vida
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 321-331
Persistent link: https://www.econbiz.de/10012491089
Saved in:
10
Speak to head and heart : the effects of linguistic features on B2B brand engagement on social media
Deng, Qi
;
Wang, Yun
;
Rod, Michel
;
Ji, Shaobo
- In:
Industrial marketing management : the international …
99
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013206382
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