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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of fashion marketing and management"
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Search: subject:"Markenführung"
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B-to-B-Marketing
600
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Lieferantenmanagement
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347
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171
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of fashion marketing and management
Journal of business research : JBR
670
The journal of brand management : an international journal
556
The journal of product & brand management
386
SpringerLink / Bücher
372
Journal of retailing and consumer services
295
The journal of business & industrial marketing
254
European journal of marketing : EJM
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111
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
111
Journal of marketing
109
Journal of marketing communications
109
International journal of hospitality management
103
Journal of strategic marketing
95
Journal of the Academy of Marketing Science
95
The IUP journal of brand management : IJBRM
92
Research
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Innovatives Markenmanagement
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Marketing letters : a journal of research in marketing
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Journal of promotion management : innovations in planning and applied research
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of promotion management : JPM
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International journal of internet marketing and advertising : IJIMA
67
Journal of international consumer marketing
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Journal of advertising research
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Springer eBook Collection / Business and Economics
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International marketing review
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Tourism management : research, policies, practice
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International journal of advertising : the review of marketing communications
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Qualitative market research : an international journal
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Business horizons
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Journal of marketing research : JMR
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Cogent business & management
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ECONIS (ZBW)
708
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91
The effects of an articulated customer value proposition (CVP) on promotional expense, brand investment and firm performance in B2B markets : a text based analysis
Mishra, Sagarika
;
Ewing, Michael
;
Pitt, Leyland F.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 264-275
Persistent link: https://www.econbiz.de/10012285184
Saved in:
92
Franchising brand benefits : an integrative perspective
Ghantous, Nabil
;
Christodoulides, George
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 442-454
Persistent link: https://www.econbiz.de/10012422299
Saved in:
93
Joining hands for the greater good : examining social innovation launch strategies in B2B settings
Crisafulli, Benedetta
;
Dimitriu, Radu
;
Singh, Jaywant
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 487-498
Persistent link: https://www.econbiz.de/10012291239
Saved in:
94
B2B brands on Twitter : engaging users with a varying combination of social media content objectives, strategies, and tactics
Juntunen, Mari
;
Ismagiliova, Elvira
;
Oikarinen, Eeva-Liisa
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 630-641
Persistent link: https://www.econbiz.de/10012291402
Saved in:
95
The effect of brand personality congruence, brand attachment and brand love on loyalty among HENRY's in the luxury branding sector
Shetty, Khyati
;
Fitzsimmons, Jason R.
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 21-35
Persistent link: https://www.econbiz.de/10012797973
Saved in:
96
To disclose or not to disclose? : fashion brands' strategies for transparency in sustainability reporting
Jestratijevic, Iva
;
Uanhoro, James Ohisei
;
Creighton, Rachel
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 36-50
Persistent link: https://www.econbiz.de/10012797975
Saved in:
97
E-store brand personality congruence for multichannel apparel retail brands
Chang, Jae Youn
;
Kwon, Wi-suk
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 159-178
Persistent link: https://www.econbiz.de/10012798003
Saved in:
98
Applications of artificial intelligence in B2B marketing : challenges and future directions
Moradi, Masoud
;
Dass, Mayukh
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. 300-314
Persistent link: https://www.econbiz.de/10014231308
Saved in:
99
Buffering B2B service failure : the role of customer engagement
Sands, Sean
;
Campbell, Colin L.
;
Ferraro, Carla
; …
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 47-60
Persistent link: https://www.econbiz.de/10013255667
Saved in:
100
The comparative effects of gratitude and indebtedness in B2B relationships
Mangus, Stephanie M.
;
Bock, Dora E.
;
Folse, Judith Anne …
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 73-82
Persistent link: https://www.econbiz.de/10013255668
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