//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand relationship"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand loyalty
24
Markentreue
24
Consumer behaviour
20
Konsumentenverhalten
20
Beziehungsmarketing
18
Brand management
18
Markenführung
18
Relationship marketing
18
Brand image
15
Markenimage
15
Brand
11
Markenartikel
11
brand loyalty
7
Customer satisfaction
5
Kundenzufriedenheit
5
Hotel industry
4
Hotellerie
4
Customer integration
3
Deutschland
3
Kundenintegration
3
Verbraucherverhalten
3
Automotive industry
2
Brand community
2
Brand equity
2
Emotion
2
Environmental consciousness
2
Germany
2
Kfz-Industrie
2
Kundenbindung
2
Markenpolitik
2
Social Web
2
Social web
2
Structural equation model
2
Strukturgleichungsmodell
2
Umweltbewusstsein
2
brand identification
2
customer engagement
2
Airline
1
Automotive services industry
1
B-to-B-Marketing
1
more ...
less ...
Online availability
All
Undetermined
19
Type of publication
All
Article
19
Book / Working Paper
6
Type of publication (narrower categories)
All
Article in journal
19
Aufsatz in Zeitschrift
19
Hochschulschrift
6
Thesis
3
Case study
1
Fallstudie
1
Language
All
English
20
German
5
Author
All
Agyeiwaah, Elizabeth
1
Albors Garrigós, José
1
Aluri, Ajay
1
Andreini, Daniela
1
Athanasopoulou, Pinelopi
1
Augusto, Mário Gomes
1
Back, Ki-Joon
1
Bang, Nguyen
1
Barrett, Nigel J.
1
Bergamschi, Mara
1
Burmann, Christoph
1
Cardinale, Sylvia
1
Chang, Aihwa
1
Choe, Ja Young
1
Fischer, Dirk
1
Fraß, Alexander
1
Giovanis, Apostolos
1
Holland, Stephen
1
Hsieh, Sara H.
1
Hsu, Fu Chieh
1
Hwang, Jinsoo
1
Johnen, Marius
1
Kang, Juhee
1
Kim, Heather Markham
1
Kim, Jinkyung Jenny
1
Kim, Min-Seong
1
Kim, Soon-Ho
1
King, Ceridwyn
1
Kühn, Jochen
1
Labrecque, Lauren I.
1
Lam, Shun Yin
1
Langner, Tobias
1
Leckie, Civilai
1
Lee, Ju Yup
1
Lin, Chia-Ling
1
Lisboa, João Veríssimo
1
Liu, Jing
1
Lobo, Antonio
1
McIntyre, Nancy
1
Meissner, Svenja
1
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
4
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Marketing intelligence & planning
Research
Journal of business research : JBR
37
The journal of product & brand management
29
Journal of retailing and consumer services
28
The journal of brand management : an international journal
23
Asia Pacific journal of marketing and logistics
14
International journal of hospitality management
14
European journal of marketing : EJM
11
International journal of internet marketing and advertising : IJIMA
8
Marketing letters : a journal of research in marketing
8
The IUP journal of brand management : IJBRM
8
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Cogent business & management
7
Customer engagement : contemporary issues and challenges
7
Journal of promotion management : innovations in planning and applied research
7
Psychology & marketing
7
SpringerLink / Bücher
7
International journal of contemporary hospitality management
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of marketing management : MM
6
Journal of strategic marketing
6
The service industries journal
6
Australasian marketing journal
5
Global business review
5
Journal of consumer behaviour : an international research review
5
Journal of marketing analytics : JMA
5
Journal of marketing theory and practice
5
Exploring the rise of fandom in contemporary consumer culture
4
Innovatives Markenmanagement
4
International journal of Indian culture and business management
4
International journal of consumer studies
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of fashion marketing and management
4
Journal of global marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
more ...
less ...
Source
All
ECONIS (ZBW)
25
Showing
1
-
10
of
25
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Social justice or social stigma? : hotel customers' perception on branded hotel used as quarantine facility
Hsu, Fu Chieh
;
Agyeiwaah, Elizabeth
;
Liu, Jing
;
Scott, Noel
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
5
,
pp. 851-867
Persistent link: https://www.econbiz.de/10014633777
Saved in:
2
Is a robot barista better than a human barista? : a moderating role of type of service providers
Hwang, Jinsoo
;
Kim, Jinkyung Jenny
;
Choe, Ja Young
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
6
,
pp. 1035-1050
Persistent link: https://www.econbiz.de/10014633831
Saved in:
3
Assessing the impact of brand equity and demographic characteristics on brand loyalty : the mediating role played by customer experience in United Arab Emirates' hotel industry
Nuseir, Mohammed T.
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
5
,
pp. 905-922
Persistent link: https://www.econbiz.de/10013257065
Saved in:
4
Consumer-based brand authenticity and brand trust in brand loyalty in the Korean coffee shop market
Kim, Soon-Ho
;
Kim, Min-Seong
;
Holland, Stephen
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
45
(
2021
)
3
,
pp. 423-446
Persistent link: https://www.econbiz.de/10012483371
Saved in:
5
Effect of cognitive engagement on the development of brand love in a hotel context
Shin, Minjung
;
Back, Ki-Joon
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 328-350
Persistent link: https://www.econbiz.de/10012201358
Saved in:
6
Stärkung von Retailer Brands im Automobilhandel zur Steigerung der Kundenloyalität
Roßmann, Patrick
-
2019
Persistent link: https://www.econbiz.de/10011980068
Saved in:
7
Reinventing a business model in industrial networks : implications for customers' brand perceptions
Spieth, Patrick
;
Röth, Tobias
;
Meissner, Svenja
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 275-287
Persistent link: https://www.econbiz.de/10012146630
Saved in:
8
Using machine learning to cocreate value through dynamic customer engagement in a brand loyalty program
Aluri, Ajay
;
Price, Bradley S.
;
McIntyre, Nancy
- In:
Journal of hospitality & tourism research : JHTR ; the …
43
(
2019
)
1
,
pp. 78-100
Persistent link: https://www.econbiz.de/10011997139
Saved in:
9
Eine wertebasierte Typologie der Markenliebe
Kühn, Jochen
-
2018
Persistent link: https://www.econbiz.de/10011855473
Saved in:
10
Das „emotionale Markenerlebnis“ zur Stärkung der Markenbindung : eine emotions- und gedächtnispsychologische Konstrukt- und Skalenentwicklung
Fischer, Dirk
-
2018
Persistent link: https://www.econbiz.de/10011792804
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->