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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Research"
~subject:"Germany"
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Innovatives Markenmanagement
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SFB 649 discussion paper
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Studies on the agricultural and food sector in transition economies
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Erfolg in Zeiten des Wandels : BMW im Gespräch 2005/2006 ; Kernkompetenz, Innovation, Produktion, Kultur, Image, Verkaufen
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European journal of marketing : EJM
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Fallstudien zum internationalen Management, International Trade : 14 Fallstudien
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Forschungsberichte aus dem Lehrstuhl für Betriebswirtschaftslehre, insb. Marketing : Forschungsbericht
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Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
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Markstones-Arbeitspapiere
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Wie lassen sich Marken im demographischen Wandel führen? : Markendialog Februar 2008
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Achieving brand loyalty in China through after-sales services : with a particular focus on the influences of cultural determinants
Fraß, Alexander
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2016
Persistent link: https://www.econbiz.de/10011477787
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Akzeptanz ökologischer Produktinnovationen im Automobilbereich : Wirkungen der Markenliebe
Staufer, Isabel Maria
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2014
Persistent link: https://www.econbiz.de/10010439276
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