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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of international marketing"
~subject:"Brand image"
~subject:"Globalization"
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Brand image
Globalization
International marketing
161
Internationales Marketing
161
Consumer behaviour
42
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42
Brand management
29
Markenführung
29
Marketing management
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Marketingmanagement
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Riefler, Petra
4
Coulter, Robin A.
3
Diamantopoulos, Adamantios
3
Hewett, Kelly
3
Strizhakova, Yuliya
3
Alden, Dana
2
Davvetas, Vasileios
2
Grinstein, Amir
2
Kumar, V.
2
Magnusson, Peter
2
Price, Linda L.
2
Westjohn, Stanford A.
2
Arnold, Mark J.
1
Bartsch, Fabian
1
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1
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1
Borah, Sourav Bikash
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Cesinger, Beate
1
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1
Chen, Qimei
1
Cheng, Cheng-Feng
1
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Du, Yunzhou
1
El Banna, Alia
1
Fong, Cher Min
1
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1
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of international marketing
International marketing review
36
Journal of business research : JBR
31
Journal of global marketing
22
The journal of brand management : an international journal
17
Journal of international consumer marketing
14
Asia Pacific journal of marketing and logistics
8
The journal of product & brand management
8
Journal of euromarketing
7
International business review : the official journal of the European International Business Academy
6
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
6
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
SpringerLink / Bücher
6
Effects of globalization on the firm
5
European journal of marketing : EJM
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International marketing ; Vol. 2
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing management : MM
5
Journal of strategic marketing
5
Management international review : mir ; journal of international business
5
Cross-cultural and critical perspectives on brands
4
Europäische Hochschulschriften / 5
4
Innovatives Markenmanagement
4
International journal of emerging markets
4
Journal of Islamic marketing
4
Journal of international entrepreneurship
4
Journal of marketing
4
Journal of retailing and consumer services
4
Marketing in the new global order : challenges and opportunities
4
Marketing intelligence & planning
4
Marketing theory
4
Qualitative market research : an international journal
4
The global market : developing a strategy to manage across borders
4
The journal of services marketing
4
Administrative Sciences : open access journal
3
Beiträge der Hochschule Pforzheim
3
Best practices in international marketing
3
Entrepreneurial business and economics review : EBER
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ECONIS (ZBW)
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1
Managing the challenge of luxury democratization : a multicountry analysis
Shukla, Paurav
;
Rosendo-Rios, Veronica
;
Trott, Sangeeta
; …
- In:
Journal of international marketing
30
(
2022
)
4
,
pp. 44-59
Persistent link: https://www.econbiz.de/10013438691
Saved in:
2
When "global" becomes a challenge : the role of freshness in food brand preference formation
Baršytė, Justina
;
Ruzeviciute, Ruta
;
Neciunskas, Paulius
- In:
Journal of international marketing
31
(
2023
)
4
,
pp. 23-35
Persistent link: https://www.econbiz.de/10014435070
Saved in:
3
The coalescence effect : how a combination of foreign and local appeals enhances customer engagement through perceived brand globalness
Hu, Miao
;
Chen, Jie
;
Alden, Dana
;
Chen, Qimei
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 49-68
Persistent link: https://www.econbiz.de/10014233451
Saved in:
4
SME networking capabilities in export markets and contingencies related to power asymmetry and brand assets
Mitręga, Maciej
- In:
Industrial marketing management : the international …
110
(
2023
),
pp. 129-146
Persistent link: https://www.econbiz.de/10014306717
Saved in:
5
Well-being in a global world : the role of international marketing : an editorial
Grinstein, Amir
;
Hewett, Kelly
;
Riefler, Petra
- In:
Journal of international marketing
30
(
2022
)
2
,
pp. 1-4
Persistent link: https://www.econbiz.de/10013257799
Saved in:
6
Well-being in a global world : future directions for research in international marketing : an editorial
Grinstein, Amir
;
Riefler, Petra
;
Hewett, Kelly
- In:
Journal of international marketing
30
(
2022
)
3
,
pp. 1-4
Persistent link: https://www.econbiz.de/10013388965
Saved in:
7
The fresh start mindset : a cross-national investigation and implications for environmentally friendly global brands
Strizhakova, Yuliya
;
Coulter, Robin A.
;
Price, Linda L.
- In:
Journal of international marketing
29
(
2021
)
4
,
pp. 45-61
Persistent link: https://www.econbiz.de/10012660728
Saved in:
8
Special issue on data and methodological issues for new insights in global marketing : a commentary
Gielens, Katrijn
- In:
Journal of international marketing
29
(
2021
)
3
,
pp. 3-6
Persistent link: https://www.econbiz.de/10012608044
Saved in:
9
The influence of global brand distribution on brand popularity on social media
Kim, Moon-Yong
;
Moon, Sangkil
;
Iacobucci, Dawn
- In:
Journal of international marketing
27
(
2019
)
4
,
pp. 22-38
Persistent link: https://www.econbiz.de/10012132726
Saved in:
10
Global versus local consumer culture : theory, measurement, and future research directions
Steenkamp, Jan-Benedict E. M.
- In:
Journal of international marketing
27
(
2019
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011999569
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