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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of marketing communications"
~subject:"Schwellenländer"
~type:"article"
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Schwellenländer
Brand management
207
Markenführung
207
Brand image
112
Markenimage
112
Consumer behaviour
101
Konsumentenverhalten
101
B-to-B-Marketing
62
Business-to-business marketing
62
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60
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45
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41
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social media
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Srivastava, R. K.
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Alcantara, Lailani L.
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Anh Hoang Minh Nguyen
1
Balmer, John M. T.
1
Cohen, Greg S.
1
Dorsch, Michael J.
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Freytag, Per V.
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Gabrielsson, Mika
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Gupta, Suraksha
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Hiroven, Saku
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Laukkanen, Tommi
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Lee, Zoe
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Long Thang Van Nguyen
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Low, Brian
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Manohar, Sujatha
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Mora Cortez, Roberto
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Nagy, Gábor
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Nayak, Rajkishore
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Nguyen Phong Nguyen
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Perera, Charitha Harshani
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Perin, Marcelo Gattermann
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of marketing communications
Journal of business research : JBR
9
International marketing review
7
The journal of product & brand management
7
International journal of emerging markets
6
Journal of international marketing
6
Marketing intelligence & planning
6
The journal of brand management : an international journal
6
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
5
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
4
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
3
International journal of business and emerging markets : IJBEM
3
Journal of global marketing
3
Journal of international consumer marketing
3
Journal of retailing
3
Journal of strategic marketing
3
Journal of the Academy of Marketing Science
3
Organizations and markets in emerging economies
3
Qualitative market research : an international journal
3
Asia Pacific journal of marketing and logistics
2
Cogent business & management
2
Emerging markets, finance and trade : EMFT
2
Essays on the effects of brand names and prices on consumer behavior
2
International business review : the official journal of the European International Business Academy
2
International journal of economics and business research : IJEBR
2
Journal of business strategy
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of promotion management : innovations in planning and applied research
2
Journal of retailing and consumer services
2
Research handbook of marketing in emerging economies
2
The Oxford handbook of luxury business
2
Young consumers : insight and ideas for responsible marketers
2
Agrarian economy and rural development : realities and perspectives for Romania : 6th edition of the International Symposium
1
Asia-Pacific journal of business administration
1
Business analytics and cyber security management in organizations
1
Competitiveness review : an international business journal incorporating Journal of global competitiveness
1
Critical perspectives on international business
1
Die Herausforderer : 25 neue Weltkonzerne, mit denen wir rechnen müssen
1
Economies : open access journal
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ECONIS (ZBW)
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1
The impact of social media marketing and brand credibility on higher education institutes’ brand equity in emerging countries
Perera, Charitha Harshani
;
Nayak, Rajkishore
;
Long …
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 770-795
Persistent link: https://www.econbiz.de/10014529102
Saved in:
2
B2B brand positioning in emerging markets : Exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands
Mogaji, Emmanuel
;
Restuccia, Mariachiara
;
Lee, Zoe
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 237-250
Persistent link: https://www.econbiz.de/10014227555
Saved in:
3
The interplay between country-of-origin image and perceived brand localness : an examination of local consumers' response to brand acquisitions by emerging market firms
Anh Hoang Minh Nguyen
;
Alcantara, Lailani L.
- In:
Journal of marketing communications
28
(
2022
)
1
,
pp. 95-114
Persistent link: https://www.econbiz.de/10012697027
Saved in:
4
Restoring ecosystem brands : the role of sustainability-led innovation
Mora Cortez, Roberto
;
Freytag, Per V.
;
Ingstrup, Mads Bruun
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 79-93
Persistent link: https://www.econbiz.de/10013494037
Saved in:
5
Understanding the viability of three types of approach of advertising in emerging markets
Srivastava, R. K.
;
Dorsch, Michael J.
- In:
Journal of marketing communications
26
(
2020
)
8
,
pp. 799-812
Persistent link: https://www.econbiz.de/10012314019
Saved in:
6
Brand resurrection in an emerging economy
Manohar, Sujatha
;
Rehman, Varisha
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 783-798
Persistent link: https://www.econbiz.de/10012203366
Saved in:
7
Do low involved brands have better consumer perception due to product placement in emerging markets?
Srivastava, R. K.
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 360-374
Persistent link: https://www.econbiz.de/10011880777
Saved in:
8
Brands in, from and to emerging markets : the role of industrial relationships
Gupta, Suraksha
;
Balmer, John M. T.
;
Low, Brian
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 4-10
Persistent link: https://www.econbiz.de/10011422655
Saved in:
9
Establishing brand equity among business-to-business referral sources in the emerging markets : the case of specialty medical practice
Kumar, V.
;
Cohen, Greg S.
;
Rajan, Bharath
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 26-34
Persistent link: https://www.econbiz.de/10011422687
Saved in:
10
The impact of entrepreneurial orientation on B2B branding and business growth in emerging markets
Reijonen, Helen
;
Hiroven, Saku
;
Nagy, Gábor
; …
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 35-46
Persistent link: https://www.econbiz.de/10011422706
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