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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of open innovation : technology, market, and complexity"
~isPartOf:"Transportation research / E : an international journal"
~subject:"Marketing management"
~type:"article"
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of open innovation : technology, market, and complexity
Transportation research / E : an international journal
Journal of business research : JBR
8
European journal of innovation management
2
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
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Journal of sport management : the official journal of the North American Society of Sport Management
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Leveraging AI and emotional intelligence in contemporary business organizations
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Management der Notaufnahme : Patientenorientierung und optimale Ressourcennutzung als strategischer Erfolgsfaktor
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This is what's in store for you : how online social learning affects product positioning
Li, Feng
;
Du, Timon C.
;
Wei, Ying
- In:
Transportation research / E : an international journal
179
(
2023
),
pp. 1-24
Persistent link: https://www.econbiz.de/10014487505
Saved in:
2
Strategies for marketing really new products to the mass market : a text mining-based case study of virtual reality games
Ho, Jeffrey C. F.
;
Zhang, Xinzhi
- In:
Journal of open innovation : technology, market, and …
6
(
2020
)
1/1
,
pp. 1-14
analysis (topic
modeling
) and found that game marketers paid particular attention to the VR nature of VR games when they first …
Persistent link: https://www.econbiz.de/10012214698
Saved in:
3
Addressing a product management's orphan : how to externally implement product eliminations in a B2B setting
Prigge, Jana-Kristin
;
Homburg, Christian
;
Fürst, Andreas
- In:
Industrial marketing management : the international …
68
(
2018
),
pp. 56-73
Persistent link: https://www.econbiz.de/10011822115
Saved in:
4
Selling value in business markets : individual and organizational factors for turning the idea into action
Terho, Harri
;
Eggert, Andreas
;
Ulaga, Wolfgang
;
Haas, …
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 42-55
Persistent link: https://www.econbiz.de/10011775966
Saved in:
5
Reconceptualizing the elements of market orientation : a process-based view
Dong, Xiaodan
;
Zhang, Zelin
;
Hinsch, Christian Andrew
; …
- In:
Industrial marketing management : the international …
56
(
2016
),
pp. 130-142
Persistent link: https://www.econbiz.de/10011531244
Saved in:
6
Two-sided Internet platforms : a business model lifecycle perspective
Muzellec, Laurent
;
Ronteau, Sébastien
;
Lambkin, Mary
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 139-150
Persistent link: https://www.econbiz.de/10010530562
Saved in:
7
How sales strategy translates into performance : the role of salesperson customer orientation and value-based selling
Terho, Harri
;
Eggert, Andreas
;
Haas, Alexander
;
Ulaga, …
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 12-21
Persistent link: https://www.econbiz.de/10010530587
Saved in:
8
Role of quality management capabilities in developing market-based organisational learning capabilities : case study evidence from four Indian business process outsourcing firms
Malik, Ashish
;
Sinha, Ashish
;
Blumenfeld, Stephen B.
- In:
Industrial marketing management : the international …
41
(
2012
)
4
,
pp. 639-648
Persistent link: https://www.econbiz.de/10009583016
Saved in:
9
Marketing strategy and the efficacy of procedural justice : the mid-level marketing manager in industrial service firms
Rosier, Eleri R.
;
Morgan, Robert
;
Cadogan, John W.
- In:
Industrial marketing management : the international …
39
(
2010
)
3
,
pp. 450-459
Persistent link: https://www.econbiz.de/10003976502
Saved in:
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