//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of personal selling & sales management"
~subject:"B-to-B-Marketing"
~subject:"Kundenwert"
~subject:"Theorie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"B-to-B-Marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
Kundenwert
Theorie
Business-to-business marketing
611
Lieferantenmanagement
347
Supplier relationship management
347
Beziehungsmarketing
155
Relationship marketing
155
Marketing management
85
Marketingmanagement
85
Business network
71
Unternehmensnetzwerk
71
Selling
67
Verkauf
67
Brand management
63
Markenführung
63
E-commerce
60
Electronic Commerce
60
Salespeople
57
Verkaufspersonal
57
Consumer behaviour
55
Konsumentenverhalten
55
B2B
54
Social Web
51
Social web
51
Internet marketing
48
Online-Marketing
48
Brand image
46
Markenimage
46
Value creation
45
Betriebliche Wertschöpfung
44
Customer value
39
Bibliometrics
37
Bibliometrie
37
Marketing theory
35
Marketingtheorie
35
Innovation
31
Firm performance
28
Lieferkette
28
Supply chain
28
Marketing
27
more ...
less ...
Online availability
All
Undetermined
362
Free
5
Type of publication
All
Article
599
Book / Working Paper
12
Type of publication (narrower categories)
All
Article in journal
611
Aufsatz in Zeitschrift
611
Collection of articles of several authors
17
Sammelwerk
17
Case study
9
Fallstudie
9
Conference paper
8
Konferenzbeitrag
8
Festschrift
3
Aufsatzsammlung
2
Conference proceedings
1
Konferenzschrift
1
more ...
less ...
Language
All
English
611
Author
All
Lindgreen, Adam
17
Naudé, Peter
17
Henneberg, Stephan
15
Sharma, Arun
12
Di Benedetto, C. Anthony
11
Christodoulides, George
8
Cova, Bernard
8
Keränen, Joona
8
Terho, Harri
8
Ulaga, Wolfgang
8
Agnihotri, Raj
7
Casidy, Riza
7
Kleinaltenkamp, Michael
6
Möller, K. E. Kristian
6
Rangarajan, Deva
6
Ritter, Thomas
6
Beverland, Michael B.
5
Eggert, Andreas
5
Johnston, Wesley J.
5
La Rocca, Antonella
5
Mohan, Mayoor
5
Mouzas, Stefanos
5
Snehota, Ivan
5
Yan, Ruiliang
5
Aarikka-Stenroos, Leena
4
Andersen, Poul Houman
4
Brown, Brian P.
4
Iyer, Gopalkrishnan R.
4
Jacob, Frank
4
Jalkala, Anne
4
Kowalkowski, Christian
4
LaPlaca, Peter J.
4
Markovic, Stefan
4
Matthyssens, Paul
4
Mora Cortez, Roberto
4
Nyadzayo, Munyaradzi W.
4
O'Cass, Aron
4
Ruyter, Ko de
4
Salonen, Anna
4
Swani, Kunal
4
more ...
less ...
Institution
All
IMP Group
1
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of personal selling & sales management
The journal of business & industrial marketing
235
Journal of business-to-business marketing
127
Journal of business research : JBR
96
SpringerLink / Bücher
70
Handbook of business-to-business marketing
35
Journal of marketing
32
Springer eBook Collection
28
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
Research
24
Gabler Edition Wissenschaft
21
Journal of the Academy of Marketing Science
19
The journal of personal selling & sales management : JPSSM
19
Harvard-Business-Manager : das Wissen der Besten
18
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Springer eBook Collection / Business and Economics
17
Marketing intelligence & planning
16
Harvard business review : HBR
15
Innovation in pricing : contemporary theories and best practices
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
European journal of marketing : EJM
14
Europäische Hochschulschriften / 5
14
Journal of customer behaviour
13
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
Journal of business market management : JBM
12
Journal of strategic marketing
12
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
12
essentials
12
Business-to-Business-Marketing
11
Gabler Edition Wissenschaft / Business-to-Business-Marketing
11
Journal of marketing management : MM
11
Journal of marketing theory and practice
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
Psychology & marketing
10
The service industries journal
10
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
9
Brand the Future : systematische Markenentwicklung im B2B
9
Field guide to case study research in business-to-business marketing and purchasing
9
more ...
less ...
Source
All
ECONIS (ZBW)
611
Showing
1
-
10
of
611
Sort
Relevance
Date (newest first)
Date (oldest first)
1
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
2
Culturally diverse teams and inter-organizational knowledge sharing behavior : the role of perceived morality and relationship orientation
Nguyen Tuyet-Mai
;
Sharma, Piyush
;
Kingshott, Russel
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 120-129
Persistent link: https://www.econbiz.de/10014456186
Saved in:
3
Is segmentation a theory? : improving the theoretical basis of a foundational concept in business-to-business marketing
Ritter, Thomas
;
Pedersen, Carsten Lund
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 82-92
Persistent link: https://www.econbiz.de/10014456187
Saved in:
4
Developing a digital maturity model for the sales processes of industrial projects
Voß, Marleen
;
Jaspert, David
;
Ahlfeld, Christian
; …
- In:
Journal of personal selling & sales management
44
(
2024
)
1
,
pp. 7-28
Persistent link: https://www.econbiz.de/10014515160
Saved in:
5
Benefits, discounts, features, and value as communication foci in selling : exploring concepts, drivers, and outcomes
Klarmann, Martin
;
Wouters, Marc
- In:
Journal of personal selling & sales management
43
(
2023
)
1
,
pp. 46-64
Persistent link: https://www.econbiz.de/10014293059
Saved in:
6
You or an imposter? : how to protect brand identity in a business-to-business context?
Shankar, Amit
;
Kumar, Aman
;
Behl, Abhishek
;
Pereira, Vijay
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 93-105
Persistent link: https://www.econbiz.de/10014456188
Saved in:
7
Branding and positioning strategies in industrial and B2B markets in the Middle East or Africa (MEA) : editorial
Blankson, Charles
;
Enyinda, Chris I.
;
Fadahunsi, Akinola
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. A4-A7
Persistent link: https://www.econbiz.de/10014456193
Saved in:
8
From buying centers to buying ecosystems : advancing the B2B research journey
Ehret, Michael
;
Johnston, Wesley J.
;
Ritter, Thomas
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. A10-A16
Persistent link: https://www.econbiz.de/10014530182
Saved in:
9
B2B green marketing strategies for European firms : implications for people, planet and profit
Tzanidis, Theofilos
;
Magni, Domitilla
;
Scuotto, Veronika
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 481-492
Persistent link: https://www.econbiz.de/10014531637
Saved in:
10
More is better but in what direction? : the effects of relationship marketing investment breadth and depth on customer gratitude
Nelson, Christopher A.
;
Wang, Xinchun
;
Cui, Annie Peng
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 188-201
Persistent link: https://www.econbiz.de/10014531639
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->