//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of promotion management : JPM"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Online marketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
123
Online-Marketing
123
Social Web
78
Social web
78
B-to-B-Marketing
47
Business-to-business marketing
47
Consumer behaviour
35
Konsumentenverhalten
35
Lieferantenmanagement
27
Supplier relationship management
27
Beziehungsmarketing
26
Brand management
26
Markenführung
26
Relationship marketing
26
Advertising effects
25
Social media
25
Werbewirkung
25
Marketing management
23
Marketingmanagement
23
Advertising
20
Werbung
20
E-commerce
14
Electronic Commerce
14
Brand image
13
Markenimage
13
Digital marketing
12
Viral marketing
11
Virales Marketing
11
Online retailing
8
Online-Handel
8
social media
8
Facebook
7
Selling
7
Verkauf
7
B2B
6
Brand
6
Markenartikel
6
Website
6
Bibliometrics
5
Bibliometrie
5
more ...
less ...
Online availability
All
Undetermined
92
Type of publication
All
Article
123
Type of publication (narrower categories)
All
Article in journal
123
Aufsatz in Zeitschrift
123
Case study
2
Fallstudie
2
Language
All
English
123
Author
All
Agnihotri, Raj
3
Mero, Joel
3
Terho, Harri
3
Arli, Denni
2
Brown, Brian P.
2
Cardinali, Silvio
2
Cartwright, Severina
2
Christodoulides, George
2
Hsiao, Shih-Hui
2
Itani, Omar S.
2
Karjaluoto, Heikki
2
Kumar, Bipul
2
Liu, Hongfei
2
Liu, Martin J.
2
Loureiro, Sandra Maria Correia
2
Luo, Jun
2
McMillan, Sally J.
2
Melnik, Mikhail I.
2
Michaelidou, Nina
2
Milne, George R.
2
Morimoto, Mariko
2
Park, Jae Hee
2
Richardson, Paul
2
Sharma, Arun
2
Swani, Kunal
2
Tompkins, Dan
2
Tóth, Zsófia
2
Ahern, Lee
1
Ahn, Euijin
1
Ahn, Hoyoung
1
Ahn, Jungsun
1
Akhtar, Pervaiz
1
Alhabash, Saleem
1
Almeida, Marcos Inácio Severo de
1
An, Soontae
1
Ancillai, Chiara
1
Angelini, Antonella
1
Aras, Ajit
1
Archer-Brown, Chris
1
Arora, Amit
1
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of promotion management : JPM
Journal of business research : JBR
312
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
SpringerLink / Bücher
123
Journal of marketing communications
112
Journal of advertising research
111
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
International journal of advertising : the review of marketing communications
104
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Springer eBook Collection
91
International journal of hospitality management
86
Information systems research : ISR
85
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
76
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
Cogent business & management
60
International journal of technology marketing : IJTMkt
60
Business horizons
57
Journal of management information systems : JMIS
56
The journal of product & brand management
55
Psychology & marketing
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
52
Journal of travel and tourism marketing
50
Journal of electronic commerce research : JECR
49
Journal of marketing
47
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
46
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
International journal of contemporary hospitality management
45
Marketing intelligence & planning
45
more ...
less ...
Source
All
ECONIS (ZBW)
123
Showing
1
-
10
of
123
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
2
Exploring how to develop data-driven innovation capability of marketing within B2B firms : toward a capability model and process-oriented approach
Ravat, Ludivine
;
Hemonnet-Goujot, Aurélie
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 110-125
Persistent link: https://www.econbiz.de/10014531705
Saved in:
3
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
4
Informational vs. emotional B2B firm-generated-content on social media engagement : computerized visual and textual content analysis
Gu, William
;
Chan, Ka Wing
;
Know, Junburn
;
Dhaoui, Chedia
; …
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. 98-112
Persistent link: https://www.econbiz.de/10014334351
Saved in:
5
Social media analytics for business-to-business marketing
Agnihotri, Raj
;
Bakeshloo, Khashayar Afshar
;
Mani, Sudha
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 110-126
Persistent link: https://www.econbiz.de/10014454859
Saved in:
6
Effectiveness of B2B social media marketing : the effect of message source and message content on social media engagement
Balaji, M. S.
;
Behl, Abhishek
;
Jain, Kokil
;
Baabdullah, …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 243-257
Persistent link: https://www.econbiz.de/10014433601
Saved in:
7
B2B influencer marketing : conceptualization and four managerial strategies
Mero, Joel
;
Vanninen, Heini
;
Keränen, Joona
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 79-93
Persistent link: https://www.econbiz.de/10014227529
Saved in:
8
B2B eWOM on Alibaba : signaling through online reviews in platform-based social exchange
Tóth, Zsófia
;
Mrad, Mona
;
Itani, Omar S.
;
Luo, Jun
; …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 226-240
Persistent link: https://www.econbiz.de/10013326941
Saved in:
9
Examining the research on social media in business-to-business marketing with a focus on sales and the selling process
Kumar, Bipul
;
Sharma, Arun
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 122-140
Persistent link: https://www.econbiz.de/10013259033
Saved in:
10
"Old boys' club" : barriers to digital marketing in small B2B firms
Setkute, Justina
;
Dibb, Sally
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 266-279
Persistent link: https://www.econbiz.de/10013259081
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->