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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of retailing and consumer services"
~language:"eng"
~person:"Thaichon, Park"
~type_genre:"Article in journal"
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Consumer behaviour
15
Konsumentenverhalten
14
Beziehungsmarketing
5
Relationship marketing
5
Advertising
4
Advertising effects
4
Einzelhandel
4
Luxury goods
4
Luxusgüter
4
Retail trade
4
Werbewirkung
4
Werbung
4
Emotion
3
Internet marketing
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Online-Handel
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Thaichon, Park
Lindgreen, Adam
53
Di Benedetto, C. Anthony
46
Naudé, Peter
42
Henneberg, Stephan
40
Ivens, Björn Sven
25
Prentice, Catherine
25
Pardo, Catherine
24
Pantano, Eleonora
23
Park, Jungkun
23
Dwivedi, Yogesh Kumar
22
Dhir, Amandeep
21
Möller, K. E. Kristian
21
Septianto, Felix
21
Sharma, Arun
21
Yan, Ruiliang
21
O'Cass, Aron
19
Zaefarian, Ghasem
19
Mouzas, Stefanos
18
Eggert, Andreas
17
Jebarajakirthy, Charles
17
Johnston, Wesley J.
17
Kleinaltenkamp, Michael
17
Kohtamäki, Marko
17
Kaur, Puneet
16
Kowalkowski, Christian
16
LaPlaca, Peter J.
16
Paul, Justin
16
Purchase, Sharon
16
Rana, Nripendra P.
16
Storbacka, Kaj
16
Aarikka-Stenroos, Leena
15
Casidy, Riza
15
Cova, Bernard
15
Keränen, Joona
15
Matthyssens, Paul
15
Ngo, Liem Viet
15
Ritter, Thomas
15
Snehota, Ivan
15
Söderlund, Magnus
15
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of retailing and consumer services
Asia Pacific journal of marketing and logistics
9
Journal of strategic marketing
7
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
6
Journal of business research : JBR
4
Australasian marketing journal
3
Journal of consumer behaviour
3
Marketing intelligence & planning
3
Services marketing quarterly
3
International journal of advertising : the review of marketing communications
2
International journal of retail and distribution management
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
European journal of marketing
1
International journal of consumer studies
1
Journal of Contemporary Issues in Business and Government
1
Journal of food products marketing
1
Journal of hospitality marketing & management
1
Journal of the Academy of Marketing Science
1
Operational research : an international journal
1
Psychology & marketing
1
The journal of business & industrial marketing
1
The journal of personal selling & sales management : JPSSM
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ECONIS (ZBW)
23
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10
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23
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date (oldest first)
1
Brand competitiveness antecedents : the interaction effects of marketing and R&D expenditure
Koshksaray, Amir Abedini
;
Quach, Sara
;
Trinh, Giang
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014373373
Saved in:
2
Influencer marketing : homophily, customer value co-creation behaviour and purchase intention
Bu, Yi
;
Parkinson, Joy
;
Thaichon, Park
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013209657
Saved in:
3
Leveraging consumer behavior research to forge new insights into B2B buyer behavior : contextualizing extant research and developing a research agenda
Mohan, Mayoor
;
Casidy, Riza
;
Thaichon, Park
;
Nyadzayo, …
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013494009
Saved in:
4
Moving from multi-channel to omni-channel retailing : special issue introduction
Thaichon, Park
;
Phau, Ian
;
Weaven, Scott
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-3
Persistent link: https://www.econbiz.de/10013169698
Saved in:
5
The role of art infusion in enhancing pro-environmental luxury brand advertising
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
Saved in:
6
Sustainable consumption and plastic packaging : relationships among product involvement, perceived marketplace influence and choice behavior
Kautish, Pradeep
;
Paço, Arminda M. Finisterra do
; …
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013364480
Saved in:
7
Who will adopt electric vehicles? : segmenting and exemplifying potential buyer heterogeneity and forthcoming research
Jaiswal, Deepak
;
Deshmukh, Arun Kumar
;
Thaichon, Park
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013364447
Saved in:
8
Customer pre-participatory social media drivers and their influence on attitudinal loyalty within the retail banking industry : a multi-group analysis utilizing social exchange the...
Casper Ferm, Lars-Erik
;
Thaichon, Park
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012581920
Saved in:
9
Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Chiew, …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
Saved in:
10
Resilience toward supply disruptions : a stochastic inventory control model with partial backordering under the base stock policy
Taleizadeh, Ata Allah
;
Tafakkori, Keivan
;
Thaichon, Park
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-19
Persistent link: https://www.econbiz.de/10012430725
Saved in:
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