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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of service management"
~person:"Kowalkowski, Christian"
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B-to-B-Marketing
4
Business-to-business marketing
4
Bundling strategy
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Kowalkowski, Christian
Naudé, Peter
33
Henneberg, Stephan
28
Ivens, Björn Sven
21
Sharma, Arun
20
Lindgreen, Adam
19
Di Benedetto, C. Anthony
18
Pardo, Catherine
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Aarikka-Stenroos, Leena
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Möller, K. E. Kristian
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O'Cass, Aron
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Johnston, Wesley J.
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Keränen, Joona
11
La Rocca, Antonella
11
Storbacka, Kaj
11
Terho, Harri
11
Christodoulides, George
10
Matthyssens, Paul
10
Ulaga, Wolfgang
10
Andersen, Poul Houman
9
Casidy, Riza
9
Corsaro, Daniela
9
Kleinaltenkamp, Michael
9
Kohtamäki, Marko
9
Morgan, Robert
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Mouzas, Stefanos
9
Ritter, Thomas
9
Ruyter, Ko de
9
Gabrielsson, Mika
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Grönroos, Christian
8
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8
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of service management
The journal of business & industrial marketing
9
Journal of business research : JBR
6
Managing service quality : MSQ ; an international journal
2
Asia Pacific journal of marketing and logistics
1
Business model innovation : the organizational dimension
1
Dissertations from the International Graduate School of Management and Industrial Engineering
1
European journal of marketing : EJM
1
International journal of business environment : IJBE
1
International journal of services technology and management
1
Journal of business market management : JBM
1
Journal of business-to-business marketing
1
Linköping studies in science and technology
1
Management and information technology after digital transformation
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Springer eBook Collection
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The Routledge handbook of service research insights and ideas
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ECONIS (ZBW)
10
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1
Traceability in luxury : harnessing B2B relationships to enhance ethical practices in the luxury industry
Holmqvist, Jonas
;
Kowalkowski, Christian
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 257-267
Persistent link: https://www.econbiz.de/10014369270
Saved in:
2
Tensions in digital servitization through a paradox lens
Tóth, Zsófia
;
Sklyar, Alexey
;
Kowalkowski, Christian
; …
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 438-450
Persistent link: https://www.econbiz.de/10013259119
Saved in:
3
Subscription offers in business-to-business markets : conceptualization, taxonomy, and framework for growth
Kowalkowski, Christian
;
Ulaga, Wolfgang
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 440-456
Persistent link: https://www.econbiz.de/10014531643
Saved in:
4
Transformational shifts through digital servitization
Tronvoll, Bård
;
Skylar, Alexey
;
Sörhammar, David
; …
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 293-305
Persistent link: https://www.econbiz.de/10012290054
Saved in:
5
Business actor engagement : exploring its antecedents and types
Ekman, Peter
;
Röndell, Jimmie G.
;
Anastasiadou, Elena
; …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. 179-192
Persistent link: https://www.econbiz.de/10013206353
Saved in:
6
Information search in complex industrial buying : empirical evidence from Brazil
Alejandro, Thomas Brashear
;
Kowalkowski, Christian
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
1
,
pp. 17-27
Persistent link: https://www.econbiz.de/10008907259
Saved in:
7
Development and implementation of customer solutions : a study of process dynamics and market shaping
Biggemann, Sergio
;
Kowalkowski, Christian
;
Maley, Jane
; …
- In:
Industrial marketing management : the international …
42
(
2013
)
7
,
pp. 1083-1092
Persistent link: https://www.econbiz.de/10010223466
Saved in:
8
What service transition? : rethinking established assumptions about manufacturers' service-led growth strategies
Kowalkowski, Christian
;
Windahl, Charlotta
;
Kindström, …
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 59-69
Persistent link: https://www.econbiz.de/10010530577
Saved in:
9
Market representation in industrial marketing : could representations influence strategy?
Diaz Ruiz, Carlos A.
;
Kowalkowski, Christian
- In:
Industrial marketing management : the international …
43
(
2014
)
6
,
pp. 1026-1034
Persistent link: https://www.econbiz.de/10010410599
Saved in:
10
Adding services to product-based portfolios : an exploration of the implications for the sales function
Kindström, Daniel
;
Kowalkowski, Christian
;
Alejandro, …
- In:
Journal of service management
26
(
2015
)
3
,
pp. 372-393
Persistent link: https://www.econbiz.de/10011388506
Saved in:
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