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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"Neue betriebswirtschaftliche Forschung : Nbf"
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Search: subject_exact:"Marketingstrategie"
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Marketing management
464
Marketingmanagement
464
Business-to-business marketing
96
B-to-B-Marketing
95
Beziehungsmarketing
84
Relationship marketing
84
Lieferantenmanagement
79
Marketing
79
Supplier relationship management
79
Firm performance
76
Unternehmenserfolg
75
Innovation
62
Strategisches Management
52
Strategic management
48
Brand management
39
Consumer behaviour
39
Konsumentenverhalten
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Markenführung
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KMU
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SME
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Theory
35
Theorie
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Innovation management
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Innovationsmanagement
33
Competitive advantage
32
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32
Internet marketing
31
Online-Marketing
31
New product development
29
Produktentwicklung
29
Resource-based view
28
Ressourcenorientierter Ansatz
28
market orientation
28
Market orientation
27
International marketing
21
Internationales Marketing
21
Selling
21
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435
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442
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Di Benedetto, C. Anthony
9
O'Cass, Aron
9
Lindgreen, Adam
8
Gilmore, Audrey
7
Morgan, Robert
7
Terho, Harri
7
Ngo, Liem Viet
5
Parvinen, Petri
5
Agnihotri, Raj
4
Blankson, Charles
4
Dibb, Sally
4
Eggert, Andreas
4
Kindström, Daniel
4
Möller, K. E. Kristian
4
Sahi, Gurjeet Kaur
4
Sarin, Shikhar
4
Ulaga, Wolfgang
4
Yan, Ruiliang
4
Akter, Shahriar
3
Cao, Guangming
3
Cartwright, Severina
3
Coffie, Stanley
3
Crick, James M.
3
Gupta, Mahesh Chander
3
Haas, Alexander
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Hughes, Paul
3
Hult, G. Tomas M.
3
Jaakkola, Elina
3
Lane, Nikala
3
Laukkanen, Tommi
3
Lie, Po-Chien
3
Mattsson, Jan
3
Mavondo, Felix T.
3
Modi, Pratik
3
Mu, Jifeng
3
O'Dwyer, Michele
3
Paswan, Audhesh
3
Pei, Zhi
3
Siahtiri, Vida
3
Simkin, Lyndon
3
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of strategic marketing
Neue betriebswirtschaftliche Forschung : Nbf
Journal of business research : JBR
323
SpringerLink / Bücher
195
European journal of marketing : EJM
129
Europäische Hochschulschriften / 5
123
Journal of marketing management : MM
122
Journal of the Academy of Marketing Science
114
The journal of business & industrial marketing
107
Journal of marketing communications
105
Journal of marketing
98
Marketing intelligence & planning
88
Gabler Edition Wissenschaft
80
Journal of retailing and consumer services
79
Springer eBook Collection
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
70
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
59
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Springer eBook Collection / Business and Economics
43
International journal of technology marketing : IJTMkt
42
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Marketing letters : a journal of research in marketing
37
Cogent business & management
35
Journal of business ethics : JOBE
35
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ECONIS (ZBW)
466
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466
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1
Marketing unhealthy brands : an analysis of SKU pricing, pack size and promotion strategies that increase harmful product consumption
Greenland, Steven J.
;
Gill, Robert
;
Moss, Simon
;
Low, David
- In:
Journal of strategic marketing
32
(
2024
)
2
,
pp. 187-202
Persistent link: https://www.econbiz.de/10014553153
Saved in:
2
Slimy tactics : the covert commercialisation of child-targeted content
Smith, Sheli
;
Oates, Caroline J.
;
McLeay, Fraser
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 304-316
Persistent link: https://www.econbiz.de/10014553252
Saved in:
3
Boosting app-based mobile financial services engagement in B2B subsistence marketplaces : the roles of marketing strategy and app design
Ferdous, Ahmed Shahriar
;
Akareem, Husain Salilul
; …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 147-161
Persistent link: https://www.econbiz.de/10014555726
Saved in:
4
Incorporating direct customers' customer needs in a multi-dimensional B2B market segmentation approach
Tang, Yihui
;
Mantrala, Murali K.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 252-263
Persistent link: https://www.econbiz.de/10014555812
Saved in:
5
Developing customer analytics capability in firms of different ages : examining the complementarity of outside-in and inside-out resources
Mehrabi, Hamed
;
Chen, Yongjian
;
Keramati, Abbas
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 108-121
Persistent link: https://www.econbiz.de/10014555719
Saved in:
6
B2B green marketing strategies for European firms : implications for people, planet and profit
Tzanidis, Theofilos
;
Magni, Domitilla
;
Scuotto, Veronika
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 481-492
Persistent link: https://www.econbiz.de/10014531637
Saved in:
7
Unleashing the power of artificial intelligence for climate action in industrial markets
Akter, Shahriar
;
Babu, Mujahid Mohiuddin
;
Hani, Umme
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 92-113
Persistent link: https://www.econbiz.de/10014531654
Saved in:
8
Marketing capabilities, market ambidexterity and product innovation outcomes : a yin-yang of inside-out and outside-in
Ali, Shabahat
;
Tian, Hongyun
;
Wu, Weiwei
;
Ali, Sadaqat
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 27-43
Persistent link: https://www.econbiz.de/10014531684
Saved in:
9
Strategic asset-seeking acquisitions and marketing capabilities of Chinese multinationals : an ability, motivation, and opportunity perspective
Hu, Xiaoting
;
Lyu, Rebecca Wenjing
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 200-211
Persistent link: https://www.econbiz.de/10014531697
Saved in:
10
The effect of market orientation and technology orientation on industry 4.0 technologies and market performance : role of innovation capability
Gangwani, Kishore Kumar
;
Bhatia, Manjot Singh
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 231-241
Persistent link: https://www.econbiz.de/10014531702
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