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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Konsumentenverhalten"
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of the Academy of Marketing Science
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Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
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1
Leveraging consumer behavior research to forge new insights into B2B buyer behavior : contextualizing extant research and developing a research agenda
Mohan, Mayoor
;
Casidy, Riza
;
Thaichon, Park
;
Nyadzayo, …
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013494009
Saved in:
2
The household wasteful behaviour framework : a systematic review of consumer food waste
Principato, Ludovica
;
Mattia, Giovanni
;
Di Leo, Alessio
; …
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 641-649
Persistent link: https://www.econbiz.de/10012501974
Saved in:
3
Components of visual perception in marketing contexts : a conceptual framework and review
Sample, Kevin L.
;
Hagtvedt, Henrik
;
Brasel, S. Adam
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
3
,
pp. 405-421
Persistent link: https://www.econbiz.de/10012290960
Saved in:
4
Customer experience : fundamental premises and implications for research
Becker, Larissa Carine Braz
;
Jaakkola, Elina
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 630-648
Persistent link: https://www.econbiz.de/10012293321
Saved in:
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