Components of visual perception in marketing contexts : a conceptual framework and review
Kevin L. Sample, Henrik Hagtvedt, S. Adam Brasel
| Year of publication: |
2020
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|---|---|
| Authors: | Sample, Kevin L. ; Hagtvedt, Henrik ; Brasel, S. Adam |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 48.2020, 3, p. 405-421
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| Subject: | Vision | Perception | Systematic literature review | Sensory marketing | Conceptual framework | Wahrnehmung | Konsumentenverhalten | Consumer behaviour | Bibliometrie | Bibliometrics | Marketingmanagement | Marketing management | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-019-00684-4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012290960