Color saturation increases perceived product size
Year of publication: |
August 2017
|
---|---|
Authors: | Hagtvedt, Henrik ; Brasel, S. Adam |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 44.2017, 2, p. 396-413
|
Subject: | color | saturation | size | aesthetics | attention | arousal | Konsumentenverhalten | Consumer behaviour | Ästhetik | Aesthetics | Produktgestaltung | Product design |
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