//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of travel and tourism marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Online-Marketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
117
Online-Marketing
117
Social Web
81
Social web
81
B-to-B-Marketing
47
Business-to-business marketing
47
Social media
29
Lieferantenmanagement
27
Supplier relationship management
27
Beziehungsmarketing
26
Consumer behaviour
26
Konsumentenverhalten
26
Relationship marketing
26
E-commerce
25
Electronic Commerce
25
Viral marketing
21
Virales Marketing
21
Marketing management
20
Marketingmanagement
20
Tourism marketing
20
Tourismusmarketing
20
Holiday behaviour
19
Urlaubsverhalten
19
Tourism
16
Tourismus
16
Hotel industry
14
Hotellerie
14
Digital marketing
12
Brand management
11
Markenführung
11
Website
11
Online retailing
10
Online-Handel
10
Destination management
9
Destinationsmanagement
9
Tourism industry
9
Tourismuswirtschaft
9
Bibliometrics
8
Bibliometrie
8
social media
8
more ...
less ...
Online availability
All
Undetermined
93
Free
1
Type of publication
All
Article
118
Type of publication (narrower categories)
All
Article in journal
118
Aufsatz in Zeitschrift
118
Language
All
English
118
Author
All
Law, Chun Hung Roberts
4
Schuckert, Markus
4
Agnihotri, Raj
3
Mero, Joel
3
Terho, Harri
3
Bang, Nguyen
2
Brown, Brian P.
2
Cardinali, Silvio
2
Cartwright, Severina
2
Christodoulides, George
2
Hsiao, Shih-Hui
2
Inversini, Alessandro
2
Itani, Omar S.
2
Karjaluoto, Heikki
2
Kumar, Bipul
2
Leung, Daniel
2
Liu, Hongfei
2
Liu, Martin J.
2
Liu, Xianwei
2
Luo, Jun
2
Michaelidou, Nina
2
Milne, George R.
2
Park, Sangwon
2
Sharma, Arun
2
Swani, Kunal
2
Tussyadiah, Iis P.
2
Tóth, Zsófia
2
Akhtar, Pervaiz
1
Alcántara-Pilar, Juan Miguel
1
Alderman, Derek H.
1
Almeida, Marcos Inácio Severo de
1
Ancillai, Chiara
1
Aras, Ajit
1
Arbouw, Paula
1
Archer-Brown, Chris
1
Assaf, A. Georges
1
Au, Norman
1
Avraham, Eli
1
Baabdullah, Abdullah Mohammed
1
Bai, Billy
1
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of travel and tourism marketing
Journal of business research : JBR
312
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
SpringerLink / Bücher
123
Journal of marketing communications
112
Journal of advertising research
111
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
International journal of advertising : the review of marketing communications
104
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Springer eBook Collection
91
International journal of hospitality management
86
Information systems research : ISR
85
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
76
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
Cogent business & management
60
International journal of technology marketing : IJTMkt
60
Business horizons
57
Journal of management information systems : JMIS
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Psychology & marketing
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
52
Journal of electronic commerce research : JECR
49
Journal of marketing
47
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
46
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
International journal of contemporary hospitality management
45
Marketing intelligence & planning
45
more ...
less ...
Source
All
ECONIS (ZBW)
118
Showing
1
-
10
of
118
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Influencer marketing effectiveness : giving competence, receiving credibility
Leite, Fernanda Polli
;
Pontes, Nicolas
;
Schivinski, Bruno
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 307-321
Persistent link: https://www.econbiz.de/10014513646
Saved in:
2
How does cultural heritage destination digitalization influence tourists' attitudes? : the role of constructive authenticity and technology-destination fit
Li, Yao
;
Jiao, Lianyang
;
Zhou, Mi
- In:
Journal of travel and tourism marketing
41
(
2024
)
2
,
pp. 221-234
Persistent link: https://www.econbiz.de/10014513635
Saved in:
3
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
4
Exploring how to develop data-driven innovation capability of marketing within B2B firms : toward a capability model and process-oriented approach
Ravat, Ludivine
;
Hemonnet-Goujot, Aurélie
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 110-125
Persistent link: https://www.econbiz.de/10014531705
Saved in:
5
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
6
Informational vs. emotional B2B firm-generated-content on social media engagement : computerized visual and textual content analysis
Gu, William
;
Chan, Ka Wing
;
Know, Junburn
;
Dhaoui, Chedia
; …
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. 98-112
Persistent link: https://www.econbiz.de/10014334351
Saved in:
7
Social media analytics for business-to-business marketing
Agnihotri, Raj
;
Bakeshloo, Khashayar Afshar
;
Mani, Sudha
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 110-126
Persistent link: https://www.econbiz.de/10014454859
Saved in:
8
The power of culture : how it shapes tourists' online engagement with destinations
Yin, Jie
;
Qu, Xingqin
;
Ni, Yensen
- In:
Journal of travel and tourism marketing
40
(
2023
)
3
,
pp. 242-259
Persistent link: https://www.econbiz.de/10014369785
Saved in:
9
How do social media tourist images influence destination attitudes? : effects of social comparison and envy
Xu, Jia
;
Wang, Yi
;
Jiang, Yangyang
- In:
Journal of travel and tourism marketing
40
(
2023
)
4
,
pp. 310-325
Persistent link: https://www.econbiz.de/10014369793
Saved in:
10
Unpacking the power of user-generated videos in hospitality and tourism : a systematic literature review and future direction
Polat, Eray
;
Çelik, Fatih
;
Ibrahim, Blend
;
Köseoglu, …
- In:
Journal of travel and tourism marketing
40
(
2023
)
9
,
pp. 894-914
Persistent link: https://www.econbiz.de/10014513598
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->