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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"MIT sloan management review"
~person:"Kumar, V."
~type_genre:"Article in journal"
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Brand management
4
Markenführung
4
B-to-B-Marketing
3
Beziehungsmarketing
3
Business-to-business marketing
3
Relationship marketing
3
Sustainability
3
Climate change
2
Klimawandel
2
Lieferantenmanagement
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Marketing management
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Marketingmanagement
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Nachhaltige Entwicklung
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Supplier relationship management
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B2B disruptions
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B2B marketing
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B2B markets
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Brand
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Brand equity
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Business-to-business channels
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Kumar, V.
Naudé, Peter
29
Henneberg, Stephan
27
Lindgreen, Adam
23
Di Benedetto, C. Anthony
18
Sharma, Arun
17
Pardo, Catherine
14
Snehota, Ivan
14
Agnihotri, Raj
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Cova, Bernard
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Eggert, Andreas
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Ivens, Björn Sven
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La Rocca, Antonella
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11
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10
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Kleinaltenkamp, Michael
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Kohtamäki, Marko
10
Mouzas, Stefanos
10
Ulaga, Wolfgang
10
Gebauer, Heiko
9
Matthyssens, Paul
9
Möller, K. E. Kristian
9
Ruyter, Ko de
9
Andersen, Poul Houman
8
Casidy, Riza
8
Corsaro, Daniela
8
O'Cass, Aron
8
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8
Akter, Shahriar
7
Brown, Brian P.
7
Ewing, Michael
7
Ford, David
7
Frow, Pennie
7
Gabrielsson, Mika
7
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7
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7
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Industrial marketing management : the international journal for industrial and high-tech firms
MIT sloan management review
Journal of marketing
20
Journal of the Academy of Marketing Science
12
Journal of marketing research : JMR
11
Journal of international marketing
5
Journal of retailing
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
MSI reports : working paper series
4
International journal of forecasting
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business research : JBR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
California management review
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing research
1
Journal of service management
1
Journal of service research
1
Journal of service research : JSR
1
Journal of world business : JWB
1
Management information systems : mis quarterly
1
Management science : journal of the Institute for Operations Research and the Management Sciences
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Psychology & marketing
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Review of marketing research
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ECONIS (ZBW)
9
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1
B2B
marketing
for industrial value addition : How do geopolitical tension and economic policy uncertainty affect sustainable development?
Shams, S. M. Riad
;
Kazi Sohag
;
Islam, Monirul
;
Vrontis, …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 253-274
Persistent link: https://www.econbiz.de/10014531532
Saved in:
2
Climate change risks, sustainability and luxury branding : friend or a foe
Mahmoud, Ali B.
;
Kumar, V.
;
Fuxman, Leonora
;
Mohr, Iris
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 57-68
Persistent link: https://www.econbiz.de/10014454777
Saved in:
3
Managing climate change risks and creating stakeholders' value via sustainability-focused B2B brand strategies
Khan, Huda
;
Gupta, Shaphali
;
Kumar, V.
;
Kumar, Binay
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 198-213
Persistent link: https://www.econbiz.de/10014454889
Saved in:
4
Establishing brand equity among business-to-business referral sources in the emerging markets : the case of specialty medical practice
Kumar, V.
;
Cohen, Greg S.
;
Rajan, Bharath
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 26-34
Persistent link: https://www.econbiz.de/10011422687
Saved in:
5
The perils of social coupon campaigns
Kumar, V.
;
Rajan, Bharath
- In:
MIT sloan management review
53
(
2011/12
)
4
,
pp. 13-14
Persistent link: https://www.econbiz.de/10009567590
Saved in:
6
Sustainability and branding : an integrated perspective
Kumar, V.
;
Christodoulopoulou, Angeliki
- In:
Industrial marketing management : the international …
43
(
2014
)
1
,
pp. 6-15
Persistent link: https://www.econbiz.de/10010359386
Saved in:
7
Increasing the ROI of social media
marketing
Kumar, V.
;
Mirchandani, Rohan
- In:
MIT sloan management review
54
(
2012/13
)
1
,
pp. 55-61
Persistent link: https://www.econbiz.de/10009661386
Saved in:
8
A strategic framework for a profitable business model in the sharing economy
Kumar, V.
;
Lahiri, Avishek
;
Dogan, Orhan Bahadir
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 147-160
Persistent link: https://www.econbiz.de/10011822562
Saved in:
9
Can product returns make you money?
Petersen, J. Andrew
;
Kumar, V.
- In:
MIT sloan management review
51
(
2009/10
)
3
,
pp. 85-89
Persistent link: https://www.econbiz.de/10003971391
Saved in:
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