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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Search: subject_exact:"Soziales Web"
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Social Web
175
Social web
175
Internet marketing
80
Online-Marketing
80
B-to-B-Marketing
51
Business-to-business marketing
51
Beziehungsmarketing
37
Relationship marketing
37
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36
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33
Supplier relationship management
33
Consumer behaviour
30
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27
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social networks
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Agnihotri, Raj
10
Itani, Omar S.
6
Christodoulides, George
4
Bapna, Ravi
3
Chaker, Nawar N.
3
Dingus, Rebecca
3
Ghose, Anindya
3
Krush, Michael T.
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Mero, Joel
3
Michaelidou, Nina
3
Ofek, Elie
3
Terho, Harri
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Tóth, Zsófia
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Zhu, Feng
3
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2
Burtch, Gordon
2
Cardinali, Silvio
2
Cartwright, Severina
2
Chan, Ka Wing
2
Donthu, Naveen
2
Gu, William
2
Gu, Yuan
2
Hajli, Nick
2
Hosanagar, Kartik
2
Hsiao, Shih-Hui
2
Hu, Michael Y.
2
Johnston, Wesley J.
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2
Karjaluoto, Heikki
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Lans, Ralf van der
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Li, Zhuoxin
2
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2
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2
Luo, Jun
2
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2
Milne, George R.
2
Nair, Harikesh
2
Nijssen, E. J.
2
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2
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Industrial marketing management : the international journal for industrial and high-tech firms
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
436
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
219
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
International journal of internet marketing and advertising : IJIMA
141
Information systems research : ISR
140
Journal of management information systems : JMIS
115
Tourism management : research, policies, practice
113
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
94
Business horizons
90
International journal of business information systems : IJBIS
84
Journal of marketing communications
83
International journal of hospitality management
82
Psychology & marketing
80
Electronic commerce research
78
International journal of advertising : the review of marketing communications
78
Management information systems : mis quarterly
76
Journal of internet commerce
75
Journal of promotion management : innovations in planning and applied research
70
Journal of marketing management : MM
69
Journal of travel and tourism marketing
68
The journal of product & brand management
67
Cogent business & management
65
Journal of electronic commerce research : JECR
65
International journal of electronic commerce : IJEC
64
Journal of information & knowledge management : JIKM
63
The journal of brand management : an international journal
63
International journal of electronic marketing and retailing : IJEMR
61
Journal of marketing
57
International journal of technology marketing : IJTMkt
56
International journal of networking and virtual organisations : IJNVO
55
Journal of advertising research
54
Journal of organizational computing and electronic commerce
53
Corporate communications : an international journal
52
Journal of knowledge management
52
Journal of marketing management : JMM ; journal of the Academy of Marketing
52
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
52
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ECONIS (ZBW)
175
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1
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
2
Monetary incentives and knowledge spillover : evidence from a natural experiment
Wang, Jing
;
Li, Gen
;
Hui, Kai-Lung
- In:
Management science : journal of the Institute for …
68
(
2022
)
5
,
pp. 3549-3572
Persistent link: https://www.econbiz.de/10013368700
Saved in:
3
Social media alleviates venture capital funding inequality for women and less connected entrepreneurs
Wang, Xiaoning
;
Wu, Lynn
;
Hitt, Lorin M.
- In:
Management science : journal of the Institute for …
70
(
2024
)
2
,
pp. 1093-1112
Persistent link: https://www.econbiz.de/10014513907
Saved in:
4
Does social interaction spread fear among institutional investors? : evidence from coronavirus disease 2019
Au, Shiu-Yik
;
Dong, Ming
;
Zhou, Xinyao
- In:
Management science : journal of the Institute for …
70
(
2024
)
4
,
pp. 2406-2426
Persistent link: https://www.econbiz.de/10014520082
Saved in:
5
Crowd-judging on two-sided platforms : an analysis of in-group bias
Kwan, Alan P.
;
Yang, S. Alex
;
Zhang, Huyue
- In:
Management science : journal of the Institute for …
70
(
2024
)
4
,
pp. 2459-2476
Persistent link: https://www.econbiz.de/10014520100
Saved in:
6
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
7
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
8
Informational vs. emotional B2B firm-generated-content on social media engagement : computerized visual and textual content analysis
Gu, William
;
Chan, Ka Wing
;
Know, Junburn
;
Dhaoui, Chedia
; …
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. 98-112
Persistent link: https://www.econbiz.de/10014334351
Saved in:
9
The effects of online social identity signals on retailer demand
Babar, Yash
;
Mahdavi Adeli, Ali
;
Burtch, Gordon
- In:
Management science : journal of the Institute for …
69
(
2023
)
12
,
pp. 7335-7346
Persistent link: https://www.econbiz.de/10014444136
Saved in:
10
Social media analytics for business-to-business marketing
Agnihotri, Raj
;
Bakeshloo, Khashayar Afshar
;
Mani, Sudha
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 110-126
Persistent link: https://www.econbiz.de/10014454859
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