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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Marketing intelligence & planning"
~language:"eng"
~person:"Liu, Yi"
~subject:"Beziehungsmarketing"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
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Beziehungsmarketing
Lieferantenmanagement
5
Supplier relationship management
5
China
3
Relationship marketing
3
Digital platform
2
Digitale Plattform
2
Governance
2
Hausgeräteindustrie
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Home appliance industry
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Adaptive selling
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Anreiz
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B-to-B-Marketing
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B2B e-commerce
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B2B platform
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Business-to-business marketing
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Buyer-seller exchange
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Buyer-supplier relationships
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Confidence
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Control
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Controlling
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Corporate Governance
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Corporate governance
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Customer orientation
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Customer satisfaction
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Liu, Yi
Naudé, Peter
8
Terho, Harri
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Casidy, Riza
7
La Rocca, Antonella
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Agnihotri, Raj
6
Eggert, Andreas
6
Snehota, Ivan
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Frow, Pennie
5
Nyadzayo, Munyaradzi W.
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Payne, Adrian
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Aarikka-Stenroos, Leena
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Andersen, Poul Houman
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Ewing, Michael
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Henneberg, Stephan
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Hollebeek, Linda D.
4
Itani, Omar S.
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Jaakkola, Elina
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Kingshott, Russel P. J.
4
Lacoste, Sylvie
4
Prior, Daniel D.
4
Ritter, Thomas
4
Ruyter, Ko de
4
Sharma, Arun
4
Wang, Danny T.
4
Wang, Xinchun
4
Biggemann, Sergio
3
Bush, Alan J.
3
Cadeaux, Jack
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Chaker, Nawar N.
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Chen, Annie Huiling
3
Gu, Flora Fang
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Guercini, Simone
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Gölgeci, Ismail
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Haas, Alexander
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Keränen, Joona
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Kleinaltenkamp, Michael
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Leckie, Civilai
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Lussier, Bruno
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Industrial marketing management : the international journal for industrial and high-tech firms
Marketing intelligence & planning
Journal of business research : JBR
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
3
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How does customer orientation (in)congruence affect B2B electronic commerce platform firms' performance?
Liu, Yi
;
Chen, Daniel Qi
;
Gao, Wei
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 18-30
Persistent link: https://www.econbiz.de/10012285125
Saved in:
2
Influence tactics, relational conditions, and key account managers' performance
Liu, Yi
;
Huang, Ying
;
Fan, Hua
- In:
Industrial marketing management : the international …
73
(
2018
),
pp. 220-231
Persistent link: https://www.econbiz.de/10011904736
Saved in:
3
Relationship stability, trust and relational risk in marketing channels : evidence from China
Liu, Yi
;
Li, Yuan
;
Tao, Lei
;
Wang, Ying
- In:
Industrial marketing management : the international …
37
(
2008
)
4
,
pp. 432-446
Persistent link: https://www.econbiz.de/10003733198
Saved in:
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