Influence tactics, relational conditions, and key account managers' performance
Yi Liu, Ying Huang, Hua Fan
| Year of publication: |
August 2018
|
|---|---|
| Authors: | Liu, Yi ; Huang, Ying ; Fan, Hua |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 73.2018, p. 220-231
|
| Subject: | Adaptive selling | Buyer-seller exchange | Influence tactics | Key account manager | Sales performance | Key-Account-Management | Key account management | Verkaufspersonal | Salespeople | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Verkauf | Selling |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2018.02.013 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011904736