A taxonomy of control mechanisms and effects on channel cooperation in China
Yadong Luo; Yi Liu; Leinan Zhang; Ying Huang
| Year of publication: |
2011
|
|---|---|
| Authors: | Luo, Yadong ; Liu, Yi ; Zhang, Leinan ; Huang, Ying |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 39.2011, 2, p. 307-326
|
| Subject: | Lieferantenmanagement | Supplier relationship management | Clusteranalyse | Cluster analysis | Vertriebsweg | Distribution channel | Strategische Allianz | Strategic alliance | China |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009124105