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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Marketing theory"
~language:"eng"
~subject:"Marketingmanagement"
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Marketing
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27
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17
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17
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Industrial marketing management : the international journal for industrial and high-tech firms
Marketing theory
Journal of business research : JBR
52
SpringerLink / Bücher
24
European journal of marketing : EJM
21
Journal of marketing management : MM
21
Journal of marketing
18
Journal of Islamic marketing : JIMA
16
Journal of business-to-business marketing
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The journal of business & industrial marketing
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13
AMS review : official publication of the Academy of Marketing Science
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of research in marketing and entrepreneurship : JRME
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McGraw-Hill/Irwin series in marketing
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International journal of islamic marketing and branding
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing communications
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Journal of research in marketing and entrepreneurship
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OECD Health Statistics
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Springer eBook Collection
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Cogent business & management
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Journal of macromarketing
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Springer eBook Collection / Business and Management
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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Journal of Islamic marketing
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Journal of business ethics : JOBE
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Series / American Marketing Association
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EBSCOhost eBook Collection
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European research studies
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Review of marketing research
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The Irwin series in marketing
6
AMA educators' proceedings
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Global business review
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International business review : the official journal of the European International Business Academy
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ECONIS (ZBW)
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Marketing-as-practice : a framework and research agenda for value-creating marketing activity
Skålén, Per
;
Cova, Bernard
;
Gummerus, Johanna
; …
- In:
Marketing theory
23
(
2023
)
2
,
pp. 185-206
Persistent link: https://www.econbiz.de/10014293943
Saved in:
2
Unleashing the power of artificial intelligence for climate action in industrial markets
Akter, Shahriar
;
Babu, Mujahid Mohiuddin
;
Hani, Umme
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 92-113
Persistent link: https://www.econbiz.de/10014531654
Saved in:
3
Marketing capabilities, market ambidexterity and product innovation outcomes : a yin-yang of inside-out and outside-in
Ali, Shabahat
;
Tian, Hongyun
;
Wu, Weiwei
;
Ali, Sadaqat
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 27-43
Persistent link: https://www.econbiz.de/10014531684
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4
The effect of market orientation and technology orientation on industry 4.0 technologies and market performance : role of innovation capability
Gangwani, Kishore Kumar
;
Bhatia, Manjot Singh
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 231-241
Persistent link: https://www.econbiz.de/10014531702
Saved in:
5
Extending the conversation on market driving : an introduction to the special issue
Schweitzer, Fiona Maria
;
Malek, Stacey L.
;
Sarin, Shikhar
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. A1-A4
Persistent link: https://www.econbiz.de/10014454669
Saved in:
6
Achieving market performance via industry 4.0 enabled dynamic marketing capability, sustainable human resource management, and circular product design
Nayal, Kirti
;
Raut, Rakesh Dulichand
;
Mangla, Sachin Kumar
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 86-98
Persistent link: https://www.econbiz.de/10014454805
Saved in:
7
Exploring the future of market driving : a dialogue with marketing thought leaders
Schweitzer, Fiona Maria
;
Malek, Stacey L.
;
Sarin, Shikhar
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 277-294
Persistent link: https://www.econbiz.de/10014433605
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8
Accelerating growth with strategic innovation : putting market driving into context
Day, George S.
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 341-344
Persistent link: https://www.econbiz.de/10014433608
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9
B2B influencer marketing : conceptualization and four managerial strategies
Mero, Joel
;
Vanninen, Heini
;
Keränen, Joona
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 79-93
Persistent link: https://www.econbiz.de/10014227529
Saved in:
10
Applying multi-stage marketing in industrial markets : exploratory insights on its successful implementation, management and adaptation in dynamic markets
Wengler, Stefan
;
Kolk, Michael
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 205-222
Persistent link: https://www.econbiz.de/10014227553
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