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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Public choice"
~language:"eng"
~person:"Cova, Bernard"
~type_genre:"Article in journal"
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B-to-B-Marketing
8
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8
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4
Lieferantenmanagement
4
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Cova, Bernard
Lindgreen, Adam
53
Di Benedetto, C. Anthony
46
Naudé, Peter
42
Henneberg, Stephan
40
Tollison, Robert D.
37
Munger, Michael C.
32
Congleton, Roger D.
27
Ivens, Björn Sven
26
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25
Grofman, Bernard
24
Pardo, Catherine
24
Holcombe, Randall G.
23
Möller, K. E. Kristian
21
Sandler, Todd
21
Sharma, Arun
21
Hillman, Arye L.
20
Zaefarian, Ghasem
19
Mouzas, Stefanos
18
Bjørnskov, Christian
17
Eggert, Andreas
17
Johnston, Wesley J.
17
Kleinaltenkamp, Michael
17
Kohtamäki, Marko
17
Ostrom, Elinor
17
Potrafke, Niklas
17
Rowley, Charles Kershaw
17
Sobel, Russell S.
17
Boettke, Peter J.
16
Dreher, Axel
16
Keränen, Joona
16
Kowalkowski, Christian
16
LaPlaca, Peter J.
16
Lee, Dwight R.
16
Purchase, Sharon
16
Storbacka, Kaj
16
Aarikka-Stenroos, Leena
15
Buchanan, James M.
15
Haan, Jakob de
15
Kurrild-Klitgaard, Peter
15
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Industrial marketing management : the international journal for industrial and high-tech firms
Public choice
Marketing theory
8
Journal of marketing management : MM
6
Journal of business research : JBR
2
Journal of consumer behaviour : an international research review
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
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ECONIS (ZBW)
15
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1
-
10
of
15
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relevance
articles prioritized
date (newest first)
date (oldest first)
1
Building B2B relationships via initiation contributors : three cases from the Norwegian-South Korean international project business
Aarikka-Stenroos, Leena
;
Aaboen, Lise
;
Cova, Bernard
; …
- In:
Industrial marketing management : the international …
68
(
2018
),
pp. 74-85
Persistent link: https://www.econbiz.de/10011822117
Saved in:
2
A dynamics-based approach to solutions typology : a case from the aerospace industry
Ferreira, Fabiana Nogueira Holanda
;
Cova, Bernard
; …
- In:
Industrial marketing management : the international …
58
(
2016
),
pp. 114-122
Persistent link: https://www.econbiz.de/10011549374
Saved in:
3
Normal vs. spectacular science : the IMP Group and BtoB marketing
Cova, Bernard
;
Pardo, Catherine
;
Salle, Robert
; …
- In:
Industrial marketing management : the international …
49
(
2015
),
pp. 80-83
Persistent link: https://www.econbiz.de/10011373945
Saved in:
4
Special section on IMP 2014 : stability and change in business research
Cova, Bernard
(
contributor
)
-
IMP Group
- In:
Industrial marketing management : the international …
49
(
2015
),
pp. 4-83
Persistent link: https://www.econbiz.de/10011374553
Saved in:
5
The transition from products to solutions : external business model fit and dynamics
Ferreira, Fabiana Nogueira Holanda
;
Proença, João F.
; …
- In:
Industrial marketing management : the international …
42
(
2013
)
7
,
pp. 1093-1101
Persistent link: https://www.econbiz.de/10010223464
Saved in:
6
Zooming in VS zooming out on value co-creation : consequences for BtoB research
Leroy, Julie
;
Cova, Bernard
;
Salle, Robert
- In:
Industrial marketing management : the international …
42
(
2013
)
7
,
pp. 1102-1111
Persistent link: https://www.econbiz.de/10010223458
Saved in:
7
Ahoy all postmodern navigators! : conceptual havens in a stormy ocean
Cova, Bernard
;
Prévot, Frédéric
;
Spencer, Robert
- In:
Industrial marketing management : the international …
41
(
2012
)
2
,
pp. 365-367
Persistent link: https://www.econbiz.de/10009544729
Saved in:
8
Mapping alternatives : a commentary on Cova, B. et al. (2010). "Navigating between dyads and networks"
Lowe, Sid
;
Ellis, Nick
;
Purchase, Sharon
;
Rod, Michel
; …
- In:
Industrial marketing management : the international …
41
(
2012
)
2
,
pp. 357-364
Persistent link: https://www.econbiz.de/10009544735
Saved in:
9
Navigating between dyads and networks
Cova, Bernard
;
Prévot, Frédéric
;
Spencer, Robert
- In:
Industrial marketing management : the international …
39
(
2010
)
6
,
pp. 879-886
Persistent link: https://www.econbiz.de/10008655161
Saved in:
10
Representing BtoB reality in case study research : challenges and new opportunities
Borghini, Stefania
;
Carù, Antonella
;
Cova, Bernard
- In:
Industrial marketing management : the international …
39
(
2010
)
1
,
pp. 16-24
Persistent link: https://www.econbiz.de/10003954466
Saved in:
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