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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Telecommunications policy : the international journal of digital economy, data sciences and new media"
~subject:"Digitale Plattform"
~subject:"Online-Marketing"
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Search: subject_exact:"Online community"
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Digitale Plattform
Online-Marketing
Social Web
133
Social web
133
Internet marketing
66
B-to-B-Marketing
51
Business-to-business marketing
51
Social media
47
Beziehungsmarketing
35
Relationship marketing
35
Lieferantenmanagement
33
Supplier relationship management
33
E-commerce
21
Electronic Commerce
21
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14
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14
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13
Marketingmanagement
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Digitalisierung
12
Digitization
12
Brand management
11
Internet
11
Markenführung
11
Viral marketing
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Virales Marketing
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B2B
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Big Data
10
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Customer integration
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Data protection
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Datenschutz
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Digital marketing
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72
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Agnihotri, Raj
3
Mero, Joel
3
Terho, Harri
3
Brown, Brian P.
2
Cardinali, Silvio
2
Christodoulides, George
2
Hsiao, Shih-Hui
2
Itani, Omar S.
2
Karjaluoto, Heikki
2
Liu, Martin J.
2
Luo, Jun
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Michaelidou, Nina
2
Milne, George R.
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Swani, Kunal
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Tóth, Zsófia
2
Akhtar, Pervaiz
1
Almeida, Marcos Inácio Severo de
1
Ancillai, Chiara
1
Aras, Ajit
1
Archer-Brown, Chris
1
Assaf, A. Georges
1
Baabdullah, Abdullah Mohammed
1
Badran, Mona Farid
1
Bakeshloo, Khashayar Afshar
1
Balaji, M. S.
1
Bang, Nguyen
1
Behl, Abhishek
1
Blind, Knut
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Borgh, Michel van der
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Botha, Elsamari
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Bowen, Melanie
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Caigny, Arno de
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Calder, Bobby J.
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Cao, Guangming
1
Cartwright, Severina
1
Casenave, Eric
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Industrial marketing management : the international journal for industrial and high-tech firms
Telecommunications policy : the international journal of digital economy, data sciences and new media
Journal of business research : JBR
205
International journal of internet marketing and advertising : IJIMA
108
Journal of retailing and consumer services
101
Technological forecasting & social change : an international journal
69
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
65
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
64
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
International journal of advertising : the review of marketing communications
60
Journal of marketing communications
58
Information systems research : ISR
57
Journal of promotion management : innovations in planning and applied research
52
Tourism management : research, policies, practice
52
Business horizons
48
International journal of hospitality management
47
Journal of management information systems : JMIS
43
The journal of product & brand management
43
Cogent business & management
40
Journal of internet commerce
39
International journal of electronic marketing and retailing : IJEMR
36
International journal of technology marketing : IJTMkt
34
Springer eBook Collection
33
SpringerLink / Bücher
33
Electronic commerce research
32
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Marketing intelligence & planning
32
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
31
The journal of brand management : an international journal
30
International journal of business information systems : IJBIS
29
Journal of marketing
29
International journal of contemporary hospitality management
28
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of electronic commerce research : JECR
26
Journal of strategic marketing
26
Journal of travel and tourism marketing
26
International journal of e-business research : an official publication of the Information Resources Management Association
25
Journal of advertising research
24
Journal of hospitality marketing & management
24
Journal of marketing management : MM
24
International journal of electronic commerce : IJEC
23
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ECONIS (ZBW)
72
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1
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
2
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
3
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
4
Informational vs. emotional B2B firm-generated-content on social media engagement : computerized visual and textual content analysis
Gu, William
;
Chan, Ka Wing
;
Know, Junburn
;
Dhaoui, Chedia
; …
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. 98-112
Persistent link: https://www.econbiz.de/10014334351
Saved in:
5
Social media analytics for business-to-business marketing
Agnihotri, Raj
;
Bakeshloo, Khashayar Afshar
;
Mani, Sudha
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 110-126
Persistent link: https://www.econbiz.de/10014454859
Saved in:
6
Effectiveness of B2B social media marketing : the effect of message source and message content on social media engagement
Balaji, M. S.
;
Behl, Abhishek
;
Jain, Kokil
;
Baabdullah, …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 243-257
Persistent link: https://www.econbiz.de/10014433601
Saved in:
7
B2B influencer marketing : conceptualization and four managerial strategies
Mero, Joel
;
Vanninen, Heini
;
Keränen, Joona
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 79-93
Persistent link: https://www.econbiz.de/10014227529
Saved in:
8
B2B eWOM on Alibaba : signaling through online reviews in platform-based social exchange
Tóth, Zsófia
;
Mrad, Mona
;
Itani, Omar S.
;
Luo, Jun
; …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 226-240
Persistent link: https://www.econbiz.de/10013326941
Saved in:
9
Examining the research on social media in business-to-business marketing with a focus on sales and the selling process
Kumar, Bipul
;
Sharma, Arun
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 122-140
Persistent link: https://www.econbiz.de/10013259033
Saved in:
10
The strategic role of social media in business-to-business contexts
Pardo, Catherine
;
Pagani, Margherita
;
Savinien, Jean
- In:
Industrial marketing management : the international …
101
(
2022
),
pp. 82-97
Persistent link: https://www.econbiz.de/10013197743
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