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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"The journal of product & brand management"
~isPartOf:"The journal of services marketing"
~language:"eng"
~subject:"Beziehungsmarketing"
~type_genre:"Article in journal"
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Beziehungsmarketing
Lieferantenmanagement
856
Supplier relationship management
856
Consumer behaviour
773
Konsumentenverhalten
772
Relationship marketing
734
Business-to-business marketing
616
B-to-B-Marketing
614
Brand management
522
Markenführung
522
Business network
411
Unternehmensnetzwerk
410
Innovation
401
Brand image
391
Markenimage
391
Innovation management
299
Innovationsmanagement
298
Marketing management
292
Marketingmanagement
291
Customer satisfaction
279
Kundenzufriedenheit
279
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Dienstleistungsqualität
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175
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168
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Article in journal
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734
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Naudé, Peter
8
Terho, Harri
8
Frow, Pennie
7
Klaus, Philipp
7
La Rocca, Antonella
7
Mattila, Anna S.
7
Payne, Adrian
7
Agnihotri, Raj
6
Eggert, Andreas
6
Guzman, Francisco
6
Hollebeek, Linda D.
6
Snehota, Ivan
6
Casidy, Riza
5
Grönroos, Christian
5
Jaakkola, Elina
5
Sharma, Piyush
5
Aarikka-Stenroos, Leena
4
Andersen, Poul Houman
4
Balaji, M. S.
4
Ewing, Michael
4
Gruber, Thorsten
4
Henneberg, Stephan
4
Itani, Omar S.
4
Lacoste, Sylvie
4
Nyadzayo, Munyaradzi W.
4
Prior, Daniel D.
4
Ritter, Thomas
4
Ruyter, Ko de
4
Sharma, Arun
4
Wang, Danny T.
4
Wang, Xinchun
4
Aksoy, Lerzan
3
Alkire, Linda
3
Benoit, Sabine
3
Biggemann, Sergio
3
Brodie, Roderick J.
3
Bruce, Helen L.
3
Burton, Jamie
3
Bush, Alan J.
3
Cadeaux, Jack
3
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Industrial marketing management : the international journal for industrial and high-tech firms
The journal of product & brand management
The journal of services marketing
Journal of business research : JBR
621
Journal of retailing and consumer services
582
International journal of hospitality management
280
The journal of business & industrial marketing
191
The service industries journal
184
Journal of the Academy of Marketing Science
164
Journal of strategic marketing
161
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of service research : JSR
117
Journal of travel and tourism marketing
115
Journal of hospitality marketing & management
114
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Journal of retailing
103
The journal of brand management : an international journal
101
Cogent business & management
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Psychology & marketing
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
90
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
68
International journal of retail & distribution management
68
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
67
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
66
European journal of operational research : EJOR
65
International journal of internet marketing and advertising : IJIMA
65
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ECONIS (ZBW)
734
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1
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10
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734
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1
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
2
Building consumer-brand relationships in the channel-mix era : the role of self-brand connection and product involvement
Rodríguez-Torrico, Paula
;
San José Cabezudo, Rebeca
; …
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10014485718
Saved in:
3
A configurational approach to understanding relationship characteristics in differing levels of servitization
Kramer, Victoria
;
Krafft, Manfred
;
Storbacka, Kaj
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 42-65
Persistent link: https://www.econbiz.de/10014531452
Saved in:
4
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
5
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
6
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
7
How customer incivility affects organization citizenship behavior : roles of depersonalization, resilience, and caring climate
Lee, Kangcheol
;
Gong, Taeshik
- In:
The journal of services marketing
38
(
2024
)
3
,
pp. 252-271
Persistent link: https://www.econbiz.de/10014515614
Saved in:
8
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
9
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
Saved in:
10
Metaverse : shifting the reality of services
Gleim, Mark
;
McCullough, Heath
;
Ferrell, Odies C.
; …
- In:
The journal of services marketing
38
(
2024
)
1
,
pp. 13-27
Persistent link: https://www.econbiz.de/10014473577
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