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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen"
~person:"Balmer, John M. T."
~person:"Paswan, Audhesh"
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Brand management
4
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4
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2
Markenimage
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B2B branding
1
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Brand performance
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Balmer, John M. T.
Paswan, Audhesh
Christodoulides, George
7
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4
Kumar, V.
4
Ewing, Michael
3
Ind, Nicholas
3
Leek, Sheena
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Lindgreen, Adam
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Markovic, Stefan
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Nyadzayo, Munyaradzi W.
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2
Melewar, T. C.
2
Mohan, Mayoor
2
O'Cass, Aron
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Pitt, Leyland F.
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Schoefer, Klaus
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Yan, Ruiliang
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Industrial marketing management : the international journal for industrial and high-tech firms
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
The journal of brand management : an international journal
14
Working paper series / Bradford University School of Management
7
Corporate communications : an international journal
3
European journal of marketing : EJM
2
Journal of Brand Management: Advanced Collections
2
Journal of brand management / advanced collections
2
Journal of business research : JBR
2
Journal of general management
2
Springer eBook Collection / Business and Management
2
SpringerLink / Bücher
2
Brand culture
1
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
1
Facets of corporate identity, communication, and reputation
1
Foundations of corporate heritage
1
International studies of management and organization
1
Management decision : MD
1
Routledge interpretive marketing research
1
The journal of product & brand management
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ECONIS (ZBW)
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1
B2B brand positioning - a capability (exploration x exploitation) based typology : cases from the Middle East
Iyer, Pramod
;
Rokonuzzaman, Md
;
Paswan, Audhesh
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 178-189
Persistent link: https://www.econbiz.de/10014227551
Saved in:
2
Market orientation, positioning strategy and brand performance
Iyer, Pramod
;
Davari, Arezoo
;
Zolfagharian, Mohammadali
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 16-29
Persistent link: https://www.econbiz.de/10012107673
Saved in:
3
Brands in, from and to emerging markets : the role of industrial relationships
Gupta, Suraksha
;
Balmer, John M. T.
;
Low, Brian
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 4-10
Persistent link: https://www.econbiz.de/10011422655
Saved in:
4
Values, promise and behaviour : the corporate branding triumvirate?
Balmer, John M. T.
- In:
Thexis : Fachzeitschrift für Marketing ; …
22
(
2005
)
1
,
pp. 13-17
Persistent link: https://www.econbiz.de/10002539222
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