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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Wissensmanagement : das Magazin für Digitalisierung, Vernetzung und Collaboration"
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Industrial marketing management : the international journal for industrial and high-tech firms
Wissensmanagement : das Magazin für Digitalisierung, Vernetzung und Collaboration
Brand Content : die Marke als Medienereignis
18
Arbeitsbericht des Instituts für Wirtschaftsinformatik und Neue Medien
11
SpringerLink / Bücher
11
HMD : Praxis der Wirtschaftsinformatik
10
Arbeitsbericht
9
Online Information Review
9
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8
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Institut für Wirtschaftsinformatik und Neue Medien - Working Papers
6
Information systems and e-business management : ISeB
5
Journal of management information systems : JMIS
5
Leitfaden Online-Marketing ; [Bd. 1]
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Wirtschaftsinformatik & Management : Zeitschrift für Business-IT
5
essentials
5
mitp Business
5
Erlanger Beiträge zur Medienwirtschaft
4
I-MEDIA '07, I-SEMANTICS '07 : International Conferences on New Media Technology and Semantic Systems ; [conference proceedings ; as part of TRIPLE-I 2007 ; Graz, Austria, September 5 - 7, 2007]
4
I-MEDIA '07, I-SEMANTICS '07 : International Conferences on New Media Technology and Semantic Systems ; conference proceedings ; [as part of TRIPLE-I 2007 ; Graz, Austria, September 5 - 7, 2007]
4
JMM : the international journal on media management
4
Journal of media business studies
4
Springer eBooks / Business and Economics
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Working Paper
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Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
Information systems management
3
Information systems research : ISR
3
Institut für Informationswirtschaft und -management - Publikationen
3
International journal of business information systems : IJBIS
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of internet marketing and advertising : IJIMA
3
International journal of product development : IJPD
3
Quick Guide
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Springer-Lehrbuch
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Advances in information systems and management science
2
Advances in logistics, operations, and management science (ALOMS) book series
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Arbeitspapiere Wirtschaftsinformatik
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Aslib Proceedings
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ECONIS (ZBW)
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1
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
2
Digital content marketing in business markets : activities, consequences, and contingencies along the customer journey
Terho, Harri
;
Mero, Joel
;
Siutla, Lotta
;
Jaakkola, Elina
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 294-310
Persistent link: https://www.econbiz.de/10013494024
Saved in:
3
Online content match-making in B2B markets : application of neural content modeling
Upreti, Bikesh Raj
;
Huhtala, Juho-Petteri
;
Tikkanen, …
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 32-40
Persistent link: https://www.econbiz.de/10012501934
Saved in:
4
B2B content marketing for professional services : in-person versus digital contacts
Wang, Wei-Lin
;
Malthouse, Edward Carl
;
Calder, Bobby J.
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 160-168
Persistent link: https://www.econbiz.de/10012107704
Saved in:
5
Werbung mit Köpfchen : erfolgreiches Marketing dank Wissensmanagement
In:
Wissensmanagement : das Magazin für Digitalisierung, …
10
(
2008
)
6
,
pp. 18-31
Persistent link: https://www.econbiz.de/10003741599
Saved in:
6
IT-Implementierung : Schritt für Schritt zum Ziel
Heil, Stefan
- In:
Wissensmanagement : das Magazin für Digitalisierung, …
9
(
2007
)
7
,
pp. 52-53
Persistent link: https://www.econbiz.de/10003575768
Saved in:
7
Lerninhalte wiederverwenden : Wahrheit und Mythos
Shaw, Steven
;
Heil, Stefan
- In:
Wissensmanagement : das Magazin für Digitalisierung, …
9
(
2007
)
8
,
pp. 34-35
Persistent link: https://www.econbiz.de/10003570118
Saved in:
8
Externe Information in das Firmennetz integrieren
Dömich, Christian
- In:
Wissensmanagement : das Magazin für Digitalisierung, …
9
(
2007
)
8
,
pp. 36-37
Persistent link: https://www.econbiz.de/10003570121
Saved in:
9
Komplexe Lerninhalte bedarfsorientiert managen
Shaw, Steven
- In:
Wissensmanagement : das Magazin für Digitalisierung, …
9
(
2007
)
6
,
pp. 42-44
Persistent link: https://www.econbiz.de/10003570445
Saved in:
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