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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~language:"afr"
~language:"eng"
~person:"Pardo, Catherine"
~type_genre:"Article in journal"
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Key account management
12
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7
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7
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Pardo, Catherine
Lindgreen, Adam
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Di Benedetto, C. Anthony
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Henneberg, Stephan
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Ivens, Björn Sven
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Cova, Bernard
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Matthyssens, Paul
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Ritter, Thomas
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Snehota, Ivan
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Agnihotri, Raj
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O'Cass, Aron
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Öberg, Christina
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Andersen, Poul Houman
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Industrial marketing management : the international journal for industrial and high-tech firms
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Journal of marketing management : MM
1
Journal of purchasing and supply management
1
The IMP journal
1
The journal of business & industrial marketing
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ECONIS (ZBW)
24
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1
Artificial intelligence and SMEs : how can B2B SMEs leverage AI platforms to integrate AI technologies?
Wei, Ruiqi
;
Pardo, Catherine
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. 466-483
Persistent link: https://www.econbiz.de/10014230733
Saved in:
2
Integrating the business networks and internet of things perspectives : A system of systems (SoS) approach for industrial markets
Pardo, Catherine
;
Wei, Ruiqi
;
Ivens, Björn Sven
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 258-275
Persistent link: https://www.econbiz.de/10013326937
Saved in:
3
Key account management formalization and effectiveness : a fuzzy-set qualitative comparative analysis
Feste, Jasmin
;
Ivens, Björn Sven
;
Pardo, Catherine
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. 450-465
Persistent link: https://www.econbiz.de/10014230730
Saved in:
4
Key account managers' identification profiles and effectiveness : a fuzzy-set qualitative comparative analysis
Peters, Leonore
;
Ivens, Björn Sven
;
Pardo, Catherine
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. 253-365
Persistent link: https://www.econbiz.de/10014230692
Saved in:
5
Network creativity : a conceptual lens for inter- and intra-organizational creative processes
Hemonnet-Goujot, Aurélie
;
Ivens, Björn Sven
;
Pardo, …
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 503-513
Persistent link: https://www.econbiz.de/10013259135
Saved in:
6
The strategic role of social media in business-to-business contexts
Pardo, Catherine
;
Pagani, Margherita
;
Savinien, Jean
- In:
Industrial marketing management : the international …
101
(
2022
),
pp. 82-97
Persistent link: https://www.econbiz.de/10013197743
Saved in:
7
Are products striking back? : the rise of smart products in business markets
Pardo, Catherine
;
Ivens, Björn Sven
;
Pagani, Margherita
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 205-220
Persistent link: https://www.econbiz.de/10012322041
Saved in:
8
Identification as a challenge in key account management : conceptual foundations and a qualitative study
Peters, Leonore
;
Ivens, Björn Sven
;
Pardo, Catherine
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 300-313
Persistent link: https://www.econbiz.de/10012322079
Saved in:
9
An identity perspective of key account managers as paradoxical relationship managers
Pardo, Catherine
;
Ivens, Björn Sven
;
Niersbach, Barbara
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 355-372
Persistent link: https://www.econbiz.de/10012290742
Saved in:
10
Key account selection as a political process : conceptual foundation and exploratory investigation
Feste, Jasmin
;
Ivens, Björn Sven
;
Pardo, Catherine
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 417-434
Persistent link: https://www.econbiz.de/10012372700
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