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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~language:"eng"
~language:"hrv"
~person:"Keränen, Joona"
~type_genre:"Article in journal"
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B-to-B-Marketing
9
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Customer value
7
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7
Lieferantenmanagement
7
Supplier relationship management
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Betriebliche Wertschöpfung
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Keränen, Joona
Lindgreen, Adam
53
Di Benedetto, C. Anthony
46
Naudé, Peter
42
Henneberg, Stephan
40
Ivens, Björn Sven
26
Pardo, Catherine
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Möller, K. E. Kristian
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Cova, Bernard
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Matthyssens, Paul
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Ritter, Thomas
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Snehota, Ivan
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Agnihotri, Raj
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Gebauer, Heiko
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O'Cass, Aron
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
3
The journal of business & industrial marketing
2
Australasian marketing journal
1
International business review : the official journal of the European International Business Academy
1
Journal of personal selling & sales management : JPSSM
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Journal of revenue and pricing management
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MIT sloan management review
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Technovation : an international journal of technical innovation and entrepreneurship
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ECONIS (ZBW)
16
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1
Video-based sales interaction in cross-cultural B2B relationships : potential (un)desired consequences
Koponen, Jonna
;
Metsola, Jaakko
;
Salin, Lotta
; …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 238-251
Persistent link: https://www.econbiz.de/10014555774
Saved in:
2
Advancing value-based selling research in B2B markets : a theoretical toolbox and research agenda
Keränen, Joona
;
Totzek, Dirk
;
Salonen, Anna
;
Kienzler, …
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 55-68
Persistent link: https://www.econbiz.de/10014368300
Saved in:
3
B2B influencer marketing : conceptualization and four managerial strategies
Mero, Joel
;
Vanninen, Heini
;
Keränen, Joona
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 79-93
Persistent link: https://www.econbiz.de/10014227529
Saved in:
4
Gain-sharing in performance-based contracting : how risk and fairness drive business customers' willingness-to-switch to a gain-sharing arrangement
Keränen, Joona
;
Kienzler, Mario
;
Salonen, Anna
;
Terho, …
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 172-184
Persistent link: https://www.econbiz.de/10014454886
Saved in:
5
The (un)intended consequences of multi-sided platform adoption for different actors in business networks
Micallef, Mark
;
Keränen, Joona
;
Kokshagina, Olga
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 214-227
Persistent link: https://www.econbiz.de/10014454895
Saved in:
6
Framing value propositions in the food waste business : a sociocultural approach
Närvänen, Elina
;
Mattila, Malla
;
Keränen, Joona
; …
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 211-222
Persistent link: https://www.econbiz.de/10013494021
Saved in:
7
What drives the implementation of customer success management? : antecedents of customer success management from suppliers' and customers' perspectives
Kleinaltenkamp, Michael
;
Prohl-Schwenke, Katharina
; …
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 338-350
Persistent link: https://www.econbiz.de/10013259095
Saved in:
8
Value as capital-in-use : unpacking the temporal impacts and managerial implications for organisational value
Pinnington, Bruce
;
Keränen, Joona
;
Kearney, Treasa
- In:
Industrial marketing management : the international …
96
(
2021
),
pp. 226-237
Persistent link: https://www.econbiz.de/10013194587
Saved in:
9
How B2B suppliers articulate customer value propositions in the circular economy : four innovation-driven value creation logics
Ranta, Valtteri
;
Keränen, Joona
;
Aarikka-Stenroos, Leena
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 291-305
Persistent link: https://www.econbiz.de/10012285186
Saved in:
10
Opportunities for value-based selling in an economic crisis : managerial insights from a firm boundary theory
Keränen, Joona
;
Salonen, Anna
;
Terho, Harri
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 389-395
Persistent link: https://www.econbiz.de/10012285377
Saved in:
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