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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~language:"eng"
~language:"mul"
~subject:"Consumer behaviour"
~subject:"Supply chain"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
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Consumer behaviour
Supply chain
Lieferantenmanagement
820
Supplier relationship management
820
Business-to-business marketing
602
B-to-B-Marketing
600
Business network
404
Unternehmensnetzwerk
403
Beziehungsmarketing
398
Relationship marketing
398
Innovation
362
Innovation management
275
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275
Marketing management
243
Marketingmanagement
243
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211
Unternehmenserfolg
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200
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Casidy, Riza
5
Mohan, Mayoor
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Brown, Brian P.
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3
Caniato, Federico
3
Chan, Hing Kai
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Grant, David B.
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Gölgeci, Ismail
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Jaakkola, Elina
3
Johnsen, Thomas E.
3
Kim, Daekwan
3
Kleinaltenkamp, Michael
3
Lindgreen, Adam
3
Luzzini, Davide
3
Makkonen, Hannu
3
Moncrief, William C.
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2
Cadeaux, Jack
2
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2
Cavusgil, S. Tamer
2
Chaker, Nawar N.
2
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2
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
2,030
Journal of retailing and consumer services
1,989
International journal of production economics
1,977
International journal of production research
1,606
European journal of operational research : EJOR
1,144
International journal of consumer studies
756
International journal of hospitality management
739
Transportation research / E : an international journal
707
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
Management science : journal of the Institute for Operations Research and the Management Sciences
515
International journal of logistics systems and management
492
Asia Pacific journal of marketing and logistics
426
The journal of product & brand management
394
Omega : the international journal of management science
375
International journal of logistics : research and applications
358
Technological forecasting & social change : an international journal
357
European journal of marketing : EJM
355
The journal of brand management : an international journal
348
Journal of marketing research : JMR
344
Supply chain management : an international journal
344
Cogent business & management
343
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
International journal of retail & distribution management
328
The international journal of logistics management
325
Journal of retailing
318
Journal of travel and tourism marketing
314
Journal of international consumer marketing
313
Journal of marketing management : MM
311
Journal of business ethics : JOBE
310
Journal of fashion marketing and management
310
Tourism management : research, policies, practice
306
Production and operations management : an international journal of the Production and Operations Management Society
297
Journal of marketing communications
295
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Marketing letters : a journal of research in marketing
289
The international review of retail, distribution and consumer research
288
Journal of consumer behaviour : an international research review
284
Journal of the Academy of Marketing Science
284
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ECONIS (ZBW)
317
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1
From buying centers to buying ecosystems : advancing the B2B research journey
Ehret, Michael
;
Johnston, Wesley J.
;
Ritter, Thomas
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. A10-A16
Persistent link: https://www.econbiz.de/10014530182
Saved in:
2
The influence of marketing exploitation and exploration on business-to-business small and medium-sized enterprises' pioneering orientation
Liu, Gordon
;
Chen, Yantai
;
Ko, Wai Wai
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 131-147
Persistent link: https://www.econbiz.de/10014530207
Saved in:
3
Is segmentation a theory? : improving the theoretical basis of a foundational concept in business-to-business marketing
Ritter, Thomas
;
Pedersen, Carsten Lund
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 82-92
Persistent link: https://www.econbiz.de/10014456187
Saved in:
4
Leading the transition to multi-sided platforms (MSPs) in a B2B context : the case of a recycling SME
Budde, Lukas
;
Hänggi, Roman
;
Laglia, Leonardo
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 106-119
Persistent link: https://www.econbiz.de/10014456184
Saved in:
5
Managing Chinese suppliers' sustainability performance : the double-edged role of guanxi governance
Chi, Zhang
;
Moosmayer, Dirk C.
;
Wang, Mengyang
;
Ohana, Marc
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 189-199
Persistent link: https://www.econbiz.de/10014531696
Saved in:
6
The moderator effect of balance of power on the relationships between the adoption of digital technologies in supply chain management processes and innovation performance in SMEs
Zimmermann, Ricardo A.
;
Soares, Anabela
;
Roca, Jaime Bonnín
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 44-55
Persistent link: https://www.econbiz.de/10014531685
Saved in:
7
More is better but in what direction? : the effects of relationship marketing investment breadth and depth on customer gratitude
Nelson, Christopher A.
;
Wang, Xinchun
;
Cui, Annie Peng
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 188-201
Persistent link: https://www.econbiz.de/10014531639
Saved in:
8
You or an imposter? : how to protect brand identity in a business-to-business context?
Shankar, Amit
;
Kumar, Aman
;
Behl, Abhishek
;
Pereira, Vijay
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 93-105
Persistent link: https://www.econbiz.de/10014456188
Saved in:
9
B2B brand marketing in Africa? : an exploratory investigation of B2B buyers' perception of supplier brands
Anaza, Nwamaka A.
;
Kemp, Elyria
;
Osakwe, Christian Nedu
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 90-105
Persistent link: https://www.econbiz.de/10014282228
Saved in:
10
B2B brand positioning in emerging markets : Exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands
Mogaji, Emmanuel
;
Restuccia, Mariachiara
;
Lee, Zoe
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 237-250
Persistent link: https://www.econbiz.de/10014227555
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