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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~language:"eng"
~person:"Eggert, Andreas"
~person:"O'Cass, Aron"
~type_genre:"Article in journal"
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Customer value
11
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11
B-to-B-Marketing
9
Business-to-business marketing
9
Beziehungsmarketing
8
New product development
8
Produktentwicklung
8
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Article in journal
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Eggert, Andreas
O'Cass, Aron
Lindgreen, Adam
53
Di Benedetto, C. Anthony
46
Naudé, Peter
42
Henneberg, Stephan
40
Ivens, Björn Sven
25
Pardo, Catherine
24
Möller, K. E. Kristian
21
Sharma, Arun
21
Zaefarian, Ghasem
19
Mouzas, Stefanos
18
Johnston, Wesley J.
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Kleinaltenkamp, Michael
17
Kohtamäki, Marko
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Kowalkowski, Christian
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LaPlaca, Peter J.
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Purchase, Sharon
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Storbacka, Kaj
16
Aarikka-Stenroos, Leena
15
Cova, Bernard
15
Keränen, Joona
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Matthyssens, Paul
15
Ritter, Thomas
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Snehota, Ivan
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Gebauer, Heiko
14
Öberg, Christina
14
Agnihotri, Raj
13
Andersen, Poul Houman
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Ford, David
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La Rocca, Antonella
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Baraldi, Enrico
12
Brodie, Roderick J.
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Medlin, Christopher J.
12
Nenonen, Suvi
12
Terho, Harri
12
Araujo, Luis
11
Corsaro, Daniela
11
Jaakkola, Elina
11
Plouffe, Christopher R.
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
7
Journal of strategic marketing
7
The journal of services marketing
7
Journal of retailing and consumer services
5
European journal of marketing : EJM
4
The journal of business & industrial marketing
4
Australasian marketing journal
3
Journal of service research : JSR
3
Journal of the Academy of Marketing Science
3
European business review : EBR ; the official journal of the International Management Centres, Europe
2
Journal of business market management : JBM
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Journal of marketing
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Journal of marketing management : MM
2
Journal of nonprofit & public sector marketing
2
Tourism management : research, policies, practice
2
AMS review : official publication of the Academy of Marketing Science
1
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
1
Asia Pacific journal of marketing and logistics
1
British journal of management : BJM
1
Electronic markets : the international journal on networked business
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European journal of marketing
1
Health marketing quarterly
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International journal of consumer studies
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International small business journal : researching entrepreneurship
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Journal of Inter-Organizational Relationships
1
Journal of fashion marketing and management
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Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing theory and practice
1
Journal of personal selling & sales management
1
Journal of service management
1
Journal of service research
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Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Managing service quality : MSQ ; an international journal
1
Marketing intelligence & planning
1
Marketing theory
1
Psychology & marketing
1
The journal of consumer marketing
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ECONIS (ZBW)
31
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1
Do senior managers hold the keys to unlock innovation and environmental sustainability?
Vesal, Mahdi
;
Siahtiri, Vida
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 83-96
Persistent link: https://www.econbiz.de/10013255670
Saved in:
2
Strengthening B2B brands by signalling environmental sustainability and managing customer relationships
Vesal, Mahdi
;
Siahtiri, Vida
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 321-331
Persistent link: https://www.econbiz.de/10012491089
Saved in:
3
Customer value propositions : Value co-creation
Sheth, Jagdish N.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 312-315
Persistent link: https://www.econbiz.de/10012285190
Saved in:
4
The dynamics of customer value propositions : an outside-in perspective
Day, George S.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 316-319
Persistent link: https://www.econbiz.de/10012285220
Saved in:
5
From promise to perspective : reconsidering value propositions from a service-dominant logic orientation
Vargo, Stephen L.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 309-311
Persistent link: https://www.econbiz.de/10012285189
Saved in:
6
Industrial buying during the coronavirus pandemic : a cross-cultural study
Habel, Johannes
;
Jarotschkin, Viktor
;
Schmitz, Bianca
; …
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 195-205
Persistent link: https://www.econbiz.de/10012285356
Saved in:
7
Toward a comprehensive framework of value proposition development : from strategy to implementation
Payne, Adrian
;
Frow, Pennie
;
Steinhoff, Lena
;
Eggert, …
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 244-255
Persistent link: https://www.econbiz.de/10012285182
Saved in:
8
Try taking your value proposition seriously : why delivering winning value propositions should be but usually is not the core strategy for B2B (and other businesses)
Lanning, Michael J.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 306-308
Persistent link: https://www.econbiz.de/10012285187
Saved in:
9
Understanding and managing customer value propositions : introduction to the special issue
Eggert, Andreas
;
Frow, Pennie
;
Payne, Adrian
; …
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 242-243
Persistent link: https://www.econbiz.de/10012285180
Saved in:
10
Unlocking solution provision competence in knowledge-intensive business service firms
Siahtiri, Vida
;
Heirati, Nima
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 117-127
Persistent link: https://www.econbiz.de/10012285139
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