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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~language:"eng"
~person:"Jaakkola, Elina"
~person:"Nyadzayo, Munyaradzi W."
~subject:"Beziehungsmarketing"
~type_genre:"Article in journal"
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Beziehungsmarketing
Relationship marketing
8
Lieferantenmanagement
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6
Business-to-business marketing
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Consumer behaviour
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Jaakkola, Elina
Nyadzayo, Munyaradzi W.
Naudé, Peter
8
Terho, Harri
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La Rocca, Antonella
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Agnihotri, Raj
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Eggert, Andreas
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Snehota, Ivan
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Ruyter, Ko de
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Sharma, Arun
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Wang, Danny T.
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Wang, Xinchun
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Bush, Alan J.
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Gu, Flora Fang
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of service management
4
Journal of retailing and consumer services
2
The journal of business & industrial marketing
2
Journal of business research : JBR
1
Journal of service research
1
Journal of service research : JSR
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Journal of strategic marketing
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Journal of the Academy of Marketing Science
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Marketing intelligence & planning
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Scandinavian journal of management
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ECONIS (ZBW)
8
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1
B2B customer journeys : conceptualization and an integrative framework
Purmonen, Arttu
;
Jaakkola, Elina
;
Terho, Harri
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 74-87
Persistent link: https://www.econbiz.de/10014433603
Saved in:
2
Digital content marketing in business markets : activities, consequences, and contingencies along the customer journey
Terho, Harri
;
Mero, Joel
;
Siutla, Lotta
;
Jaakkola, Elina
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 294-310
Persistent link: https://www.econbiz.de/10013494024
Saved in:
3
Customer identification : the missing link between relationship quality and supplier performance
Mohan, Mayoor
;
Nyadzayo, Munyaradzi W.
;
Casidy, Riza
- In:
Industrial marketing management : the international …
97
(
2021
),
pp. 220-232
Persistent link: https://www.econbiz.de/10013206320
Saved in:
4
Relationship factors and firms' willingness-to-pay : a comparison of east-west settings
Nyadzayo, Munyaradzi W.
;
Mohan, Mayoor
;
Casidy, Riza
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 397-410
Persistent link: https://www.econbiz.de/10012422289
Saved in:
5
Customer referencing as business actor engagement behavior : creating value in and beyond triadic settings
Jaakkola, Elina
;
Aarikka-Stenroos, Leena
- In:
Industrial marketing management : the international …
80
(
2019
),
pp. 27-42
Persistent link: https://www.econbiz.de/10012064323
Saved in:
6
Franchisee-based brand equity : the role of brand relationship quality and brand citizenship behavior
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
;
Ewing, …
- In:
Industrial marketing management : the international …
52
(
2016
),
pp. 163-174
Persistent link: https://www.econbiz.de/10011447509
Saved in:
7
Value co-creation in knowledge intensive business services : a dyadic perspective on the joint problem solving process
Aarikka-Stenroos, Leena
;
Jaakkola, Elina
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 15-26
Persistent link: https://www.econbiz.de/10009513229
Saved in:
8
Brand relationship and brand equity in franchising
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret Jekanyika
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1103-1115
Persistent link: https://www.econbiz.de/10009490242
Saved in:
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