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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~language:"eng"
~person:"Jacob, Frank"
~subject:"Betriebliche Wertschöpfung"
~type_genre:"Article in journal"
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Jacob, Frank
Frow, Pennie
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Industrial marketing management : the international journal for industrial and high-tech firms
Marketing : ZFP ; journal of research and management
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ECONIS (ZBW)
2
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The journey from goods-dominant logic to service-dominant logic : a case study with a global technology manufacturer
Hartwig, Kea
;
Saldern, Lewin von
;
Jacob, Frank
- In:
Industrial marketing management : the international …
95
(
2021
),
pp. 85-98
Persistent link: https://www.econbiz.de/10012588304
Saved in:
2
The customer as enabler of value (co)-creation in the solution business
Petri, Jan
;
Jacob, Frank
- In:
Industrial marketing management : the international …
56
(
2016
),
pp. 63-72
Persistent link: https://www.econbiz.de/10011531230
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