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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~language:"eng"
~person:"Zhang, Wei"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Konsumentenverhalten
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Brand management
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Brand trust repair
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Zhang, Wei
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Industrial marketing management : the international journal for industrial and high-tech firms
Applied economics letters
1
Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The journal of high technology management research
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Timely or considered? : brand trust repair strategies and mechanism after greenwashing in China : from a legitimacy perspective
Guo, Rui
;
Zhang, Wei
;
Wang, Tao
;
Li, Caroline Bingxin
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 127-137
Persistent link: https://www.econbiz.de/10011887301
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