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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~language:"eng"
~subject:"Business-to-business marketing"
~type_genre:"Article in journal"
~type_genre:"Collection of articles of several authors"
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Business-to-business marketing
Lieferantenmanagement
828
Supplier relationship management
828
B-to-B-Marketing
609
Beziehungsmarketing
406
Business network
406
Relationship marketing
406
Unternehmensnetzwerk
405
Innovation
366
Innovation management
276
Innovationsmanagement
276
Marketing management
249
Marketingmanagement
249
Firm performance
214
Unternehmenserfolg
212
Lieferkette
200
Supply chain
200
Inter-firm cooperation
191
Unternehmenskooperation
191
Salespeople
154
Verkaufspersonal
154
Value creation
147
New product development
146
USA
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United States
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Betriebliche Wertschöpfung
145
Produktentwicklung
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Strategic management
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Strategisches Management
132
Resource-based view
128
Ressourcenorientierter Ansatz
127
Consumer behaviour
124
Konsumentenverhalten
124
Selling
122
Verkauf
122
Confidence
117
Vertrauen
117
Knowledge transfer
115
Wissenstransfer
115
Social network
113
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357
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10
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Article
599
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12
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Article in journal
Collection of articles of several authors
Aufsatz in Zeitschrift
611
Sammelwerk
17
Case study
9
Fallstudie
9
Conference paper
8
Konferenzbeitrag
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Lindgreen, Adam
17
Naudé, Peter
17
Henneberg, Stephan
15
Di Benedetto, C. Anthony
11
Sharma, Arun
11
Keränen, Joona
9
Christodoulides, George
8
Cova, Bernard
8
Terho, Harri
8
Ulaga, Wolfgang
8
Agnihotri, Raj
7
Casidy, Riza
7
Kleinaltenkamp, Michael
6
Möller, K. E. Kristian
6
Ritter, Thomas
6
Beverland, Michael B.
5
Eggert, Andreas
5
Johnston, Wesley J.
5
La Rocca, Antonella
5
Mohan, Mayoor
5
Mouzas, Stefanos
5
Rangarajan, Deva
5
Snehota, Ivan
5
Swani, Kunal
5
Yan, Ruiliang
5
Aarikka-Stenroos, Leena
4
Andersen, Poul Houman
4
Brown, Brian P.
4
Iyer, Gopalkrishnan R.
4
Jacob, Frank
4
Jalkala, Anne
4
Kowalkowski, Christian
4
LaPlaca, Peter J.
4
Markovic, Stefan
4
Matthyssens, Paul
4
Mora Cortez, Roberto
4
Nyadzayo, Munyaradzi W.
4
O'Cass, Aron
4
Ruyter, Ko de
4
Salonen, Anna
4
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Industrial marketing management : the international journal for industrial and high-tech firms
The journal of business & industrial marketing
237
Journal of business-to-business marketing
128
Journal of business research : JBR
100
Journal of marketing
33
Journal of the Academy of Marketing Science
22
The journal of personal selling & sales management : JPSSM
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Marketing intelligence & planning
16
Harvard business review : HBR
15
European journal of marketing : EJM
14
Journal of customer behaviour
13
Journal of personal selling & sales management : JPSSM
13
Journal of business market management : JBM
12
Journal of strategic marketing
12
Journal of marketing management : MM
11
Journal of marketing theory and practice
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
Psychology & marketing
10
The service industries journal
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
The journal of services marketing
9
Business horizons
8
Management decision : MD
8
European journal of marketing
7
International journal of procurement management
7
Journal of marketing research
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Marketing theory
7
The journal of product innovation management : an international publication of the Product Development & Management Association
7
Asia Pacific journal of marketing and logistics
6
Electronic markets : the international journal on networked business
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
International journal of technology marketing : IJTMkt
6
Journal of service research
6
International journal of business environment : IJBE
5
International journal of e-business research : an official publication of the Information Resources Management Association
5
International journal of services and operations management
5
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ECONIS (ZBW)
611
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1
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10
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611
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date (oldest first)
1
Are B2B data breaches concerning? : consequences of buyer's or firm's data loss on buyer and supplier related outcomes
Swani, Kunal
;
Labrecque, Lauren
;
Markos, Ereni
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 43-61
Persistent link: https://www.econbiz.de/10014555781
Saved in:
2
Augmented and virtual reality in managing B2B customer experiences
Wieland, Désirée A. C.
;
Ivens, Björn Sven
;
Kutschma, …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 193-205
Persistent link: https://www.econbiz.de/10014555788
Saved in:
3
B2B green marketing strategies for European firms : implications for people, planet and profit
Tzanidis, Theofilos
;
Magni, Domitilla
;
Scuotto, Veronika
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 481-492
Persistent link: https://www.econbiz.de/10014531637
Saved in:
4
B2B marketing for industrial value addition : How do geopolitical tension and economic policy uncertainty affect sustainable development?
Shams, S. M. Riad
;
Kazi Sohag
;
Islam, Md. Monirul
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 253-274
Persistent link: https://www.econbiz.de/10014531532
Saved in:
5
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
6
Boosting app-based mobile financial services engagement in B2B subsistence marketplaces : the roles of marketing strategy and app design
Ferdous, Ahmed Shahriar
;
Akareem, Husain Salilul
; …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 147-161
Persistent link: https://www.econbiz.de/10014555726
Saved in:
7
Branding and positioning strategies in industrial and B2B markets in the Middle East or Africa (MEA) : editorial
Blankson, Charles
;
Enyinda, Chris I.
;
Fadahunsi, Akinola
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. A4-A7
Persistent link: https://www.econbiz.de/10014456193
Saved in:
8
Challenges in sustainability transitions in B2B firms and the role of corporate entrepreneurship in responding to crises created by the pandemic
Tandon, Anushree
;
Chaudhary, Sanjay
;
Nijjer, Shivinder
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 93-109
Persistent link: https://www.econbiz.de/10014531709
Saved in:
9
A configurational approach to understanding relationship characteristics in differing levels of servitization
Kramer, Victoria
;
Krafft, Manfred
;
Storbacka, Kaj
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 42-65
Persistent link: https://www.econbiz.de/10014531452
Saved in:
10
Culturally diverse teams and inter-organizational knowledge sharing behavior : the role of perceived morality and relationship orientation
Nguyen Tuyet-Mai
;
Sharma, Piyush
;
Kingshott, Russel
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 120-129
Persistent link: https://www.econbiz.de/10014456186
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