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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Aarikka-Stenroos, Leena"
~subject:"Internationales Marketing"
~subject:"Markenführung"
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Aarikka-Stenroos, Leena
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Industrial marketing management : the international journal for industrial and high-tech firms
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Building B2B relationships via initiation contributors : three cases from the Norwegian-South Korean international project business
Aarikka-Stenroos, Leena
;
Aaboen, Lise
;
Cova, Bernard
; …
- In:
Industrial marketing management : the international …
68
(
2018
),
pp. 74-85
Persistent link: https://www.econbiz.de/10011822117
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