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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Andrews, Daniel"
~person:"Calantone, Roger J."
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
B-to-B-Marketing
3
Business-to-business marketing
3
Consumer behaviour
2
Decision
2
Entscheidung
2
Führungskräfte
2
Lieferantenmanagement
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Marketingmanagement
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Advanced-service transformation
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Comparison
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Decision under uncertainty
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Decision-making
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Emotion
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Emotional mechanics
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Entscheidung unter Unsicherheit
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Escalation of commitment
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Estimation
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Gamification
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Global sourcing
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Andrews, Daniel
Calantone, Roger J.
Mohan, Mayoor
5
Casidy, Riza
4
Brown, Brian P.
3
Bush, Alan J.
3
Jaakkola, Elina
3
Keränen, Joona
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Kleinaltenkamp, Michael
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Moncrief, William C.
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Nyadzayo, Munyaradzi W.
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Beeler, Lisa L.
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Caigny, Arno de
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Chaker, Nawar N.
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Coussement, Kristof
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Grant, David B.
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Hartmann, Nathaniel N.
2
Holmlund, Maria
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Lussier, Bruno
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Milne, George R.
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Paswan, Audhesh
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Prohl-Schwenke, Katharina
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Rangarajan, Deva
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Ritter, Thomas
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Shannahan, Kirby L. J.
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Amrouche, Nawel
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
2
Journal of retailing
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of international consumer marketing
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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Using gamification to transform the adoption of servitization
Shi, Victor Guang
;
Baines, Tim
;
Baldwin, James
; …
- In:
Industrial marketing management : the international …
63
(
2017
),
pp. 82-91
Persistent link: https://www.econbiz.de/10011730124
Saved in:
2
Building commiment in buyer-seller relationships : a tie strength perspective
Stanko, Michael A.
;
Bonner, Joseph M.
;
Calantone, Roger J.
- In:
Industrial marketing management : the international …
36
(
2007
)
8
,
pp. 1094-1103
Persistent link: https://www.econbiz.de/10003555954
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